The digital marketing landscape is constantly changing. To help you stay ahead of the curve, below we outline the 10 best digital marketing trends 2020 which followed by the leading digital marketing agency in Dubai – Admonks UAE.
If you are out-of-date with your digital marketing trends, you are limiting your brand in both reach and repetition. You may be blissfully unaware of new marketing trends, but your target customers – and your competitors – are not. That’s why we curated the list of digital marketing trends below for you.
In 2020, we will see new marketing trends alongside some older, ongoing trends that are still effective:
Chatbots:- personal assistance without the personnel; 2020 tech breathes new “life” into chatbots, making them more convincing – and popular – than years past.
Voice searches:- as more people use digital assistants like Alexa or Siri, SEO leans further towards voice searches, with keywords based on how people talk, not type.
Video marketing:- with hosting videos becoming easier and easier, each year sees more successful and ambitious branded videos online (including vlogs, #9 below).
here are the new digital marketing trends in 2020.
Influencer marketing has been a digital marketing trend for a few years now. It’s been so successful, though, that big-time influencers are now calling the shots.
It is not enough to send them a free sample in hopes they will review it there are payment tables and pricing lists. Social media “influence” is now a commodity and an expensive one at that.
Rather than competing with global enterprises for the top tier influencers, small and medium-sized businesses are opting instead to work with small and medium-sized influencers.
For the longest time, businesses were wondering how to get their social media followers to visit their online stores. Now, they no longer need to.
Social commerce refers to buying products directly through social media posts or ads-you don’t need to leave the site or app.
These shoppable social media posts are not exactly new per se, but since Instagram Checkout launched in 2019, they are rapidly getting more and more attention.
And why not..? Shoppable social media posts just make sense. At least 54% of people on social media use it to research product purchases. The goal is to create fewer steps for your shoppers, not more, so selling directly on social media decreases the chances of sales abandonment.
In a bid to get more personal with customers, brands are taking the conversation to DMs. As a means of streamlining customer service and assisting in sales, direct messaging is becoming one of the hottest digital marketing trends of 2020.
Through messaging apps like WhatsApp, Viber, and Facebook Messenger, or through private messages on social media like Instagram or Twitter, brands are building stronger connections with their customers.
These forums offer the convenience of text with the immediacy of a phone conversation, all in an environment the user is already familiar with from talking with friends.
Polished & interactive emails
Email still remains just as viable as ever-the ROI of email marketing as of February 2019 was 3,200%. However, other experts notice that the numbers are slowing or stagnating. Rather than abandoning this fruitful channel, digital marketers are reviving it with a new coat of paint.
Lately, we are seeing a swift decline in plain-text emails and newsletters. In their place are gorgeous, pixel-perfect emails that look ripped from a web designer’s portfolio.
Email marketing now and through 2020 utilizes emails that look and function like web pages-including clickable buttons and other interactions.
Alternative and niche social media channels
Despite optimism over Facebook’s most recent earnings, the continual declines of both user growth and public opinion have shaken confidence in the platform’s dominance. Likewise, Twitter is seeing a similar plateau in growth, leading to a shift in power.
To be clear, both Twitter and Facebook will remain useful marketing tools throughout 2020 and beyond. But the exodus has already started.
Alternative social media channels are already seeing new interest and promising growth levels. If you can start developing your presence on these “secondary” sites now, it’s likely to pay off in a few years after they continue to rise.
Most of human communication is trying to figure out what the heck each other is thinking. And while hundreds of thousands of years of biological advancement have not aided us much in understanding each other, after just a few years of machine-learning technology and we’re already making progress.
Sentiment analysis, or social listening, is the practice of analyzing the reactions of users and customers to a service or product, typically on social media or other places online. Online reviews and posts aren’t always a black-and-white “I like/dislike this.” There’s a big gray area with varying degrees in between.
Maybe a user likes the product on a whole but one particular feature gets in the way. Maybe the product is fine just not what they were expecting.
Just like with sentiment analysis, don’t send a human to do a robot’s job. AI and machine-learning algorithms are designed to make your work easier, and that includes optimizing your online advertising campaigns.
Ad placement, media buying, performance tracking, and customer targeting can all be handled by software. Not only do the results tend to be better, but “outsourcing” these tasks to a bot also frees up time in your schedule to handle more important tasks. It’s automation at its best.
Software like the Adobe Marketing Cloud or SmartyAds navigates the landscape of online advertising for you. Real-time bidding can be stressful and time-consuming, just like finding the right avenues to advertise on.
Handing off these tasks to an automated system can be best for both you and your business.
Optimizing for featured snippets
One of the reasons digital marketing trends change so rapidly is because the platforms they depend on change rapidly. Just look at Google, which updates its search algorithm thousands of times a year…
But as search engines evolve and become smarter, marketers need to adjust. More and more search queries have featured snippets, which enjoy a lot of real estate on the first page and get a lot more clicks than the other search results.
That’s why it’s crucial to keep them in mind when creating digital marketing content and optimize each piece of content for featured snippets, using clear and well-structured content.
With the ongoing success of YouTube, Instagram Stories and Snapchat, video blogs are more popular than ever. As opposed to other video types like explainer videos or short films, vlogs are more personal and direct.
Vloggers speak directly to the viewer (PewDiePie style), creating a more personal and direct connection-obviously a great boon to marketers trying to forge stronger relationships with their customers.
Talking to Gen Z on their own terms
Last but not least, marketers in 2020 are welcoming the latest consumer group, Generation Z. Those born just after the turn of the century are now turning 18 and entering the workforce en masse. Some sources even claim Generation Z will make up 40% of all consumers in 2020.
Among other things, marketing to Gen Z means a sharp turn in how you stylize your content. The youngest market is also the quirkiest, with tastes that may seem weird if you’re used to marketing to Boomers or Generation X.
If Gen Z is one of your top markets, here’s a quick list of their general values to keep in mind:
- Authenticity:- having grown up online in the era of misinformation, Gen Z is very sensitive to authenticity and can smell phonies a mile away-avoid overly promotional approaches and opt for transparency instead.
- Privacy:- Concerns about privacy rank highly among Gen Z, so respecting their data will earn you more than using it against them.
- Diversity:- the most diverse generation yet appreciates that diversity reflected in the videos and images they see online.
- Sense of humor:- Gen Z humor has been described as “absurdist” and other less-polite euphemisms, so if you personally don’t get it, hire someone who does.
Ready for digital marketing in 2020..?
The upcoming 2020 digital marketing trends are, paradoxically, both more human and more mechanical. It seems the general pull of digital marketing goes in the direction of more personal relationships with more targeted niches, but the means of making those connections rely on automation and new technology.
The heart of digital marketing remains the same-getting people what they want, when and where they want it-and 2020 technology is just opening new doors to get there.
If you are a company who follows all these trends then you don’t have to worry about it. But if you are not, you are already late. So before getting too late, contact us, Admonks UAE, the finest digital marketing agency in Dubai. Visit our website for more.