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Let’s fight against Coronavirus disease (COVID-19)- Ad-Monks

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Everything about Coronavirus disease (COVID-19)

Ad-Monks being one of the leading digital marketing agency in Dubai publishes many blogs related to new trends & updates in digital marketing.

But, this time we’re here with a new to help people in fighting against the deadly Coronavirus disease (COVID-19) and also we aim in spreading awareness.

We believe that it’s our duty to spread awareness among our readers.

We all are aware that the world is at the threat of Coronavirus disease (COVID-19) people all around the globe are in a sense of terror. But, worrying will not help.

Now, you might be wondering what needs to be done?

Most of us are aware of how this Coronavirus disease (COVID-19) spreads but most of us don’t know how to prevent it or fight it. Well, this post is all about it.

Come, let’s get to know more about it.

Steps that you can take in fighting/preventing Coronavirus disease (COVID-19)-

  • Wash & clean your hands often-
    • Use disinfectant wipes or sanitizer.
    • Wash your hands at least for 20 seconds.
    • Use a hand sanitizer with at least 60% alcohol.
    • Avoid touching your eyes, nose, and mouth with unwashed hands.
  • Avoid close contact with a sick person-
    • Maintain at least a 1 meter, or 3 feet, from other people.
    • Wearing the masks are highly recommended.
  • If you’re a sick person then please remain at home for the safety of other people.
    • Avoid traveling in public transports & going in public places.
  • If possible stay at home & avoid going out to the places where the crowd is high.

Together we can fight this & let’s spread awareness by sharing this read to the max.

For all our readers Ad-Monks- digital marketing agency in Dubai will come with new updates in digital marketing in the coming days.

Till then we request all our readers & residents of UAE to be safe & alert against COVID-19.

For any quires related to COVID-19, the Abu Dhabi Health Services Company (SEHA) has introduced a helpline number- +971563713090 a dedicated WhatsApp number that’ll address all your quires.

You can read more on the same here

Be alert & be safe come join hands in fighting

Coronavirus disease (COVID-19).

Essential things for digital marketing in 2020

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Digital marketing agency in Dubai

Hey folks, as promised earlier, we decided to post our first blog concerning a relevant but trending topic – How to Find the Best digital marketing agency in Dubai?

So, what is the impetus for digital marketing?

Why is everyone looking for a digital marketing agency in Dubai?

Well, the answer can be expressed in one sentence – we live in a digital age. Today everyone owns a website or runs an online business.

If you are a business owner, you know that running an online business is a tough job. As we all know, there is a solution to all problems, but digital marketing is the only way to succeed in online business.

Benefits of using  digital marketing for your business

Over the past decade, digital marketing has seen a huge boom, with everyone concentrating on marketing their products through digital channels.

No matter, whether you are a big business or a small business, digital marketing can help your business grow significantly.

Because of its effectiveness, choosing digital marketing for your business can be a profitable approach. There are many benefits that digital marketing has to offer.

If you’re wondering how digital marketing can help your business, look no further and explore how digital marketing can benefit your business.

Importance of Digital Marketing For Your Business

In today’s competitive era, every business wants to be on top of their competitors and easily reach their customers. This is where digital marketing can change. It is a fact of life that we live in a digital age where everything can be searched on the internet.

According to Adweek, about 81% of consumers research online before making an actual purchase. With so many people searching for their products online, your business needs to be online.

Advantages of Digital Marketing For Your Business

When trying digital marketing for your business you have many benefits. Here are some of the key features:

No Entry Barrier

Most traditional marketing channels come with a heavy price tag. TV ads, billboards and newspaper ads are not cheap and only large businesses can use these marketing channels.

On another hand, digital marketing channels are relatively cheaper than traditional marketing channels that you can use to implement digital marketing for your business.

All these channels come in small, medium and large sizes so that all types of businesses can reach their target audience.

Measurable and Real-time Results

The biggest disadvantage of traditional marketing channels is that they do not offer an effective way to measure their results. There is no way to measure how many people have seen your billboard and purchased your product after viewing your ad.

On another hand, digital marketing channels offer reliable and regular reports to measure your ad campaign results. All reports are given in real-time, and you can start getting results as soon as you run your ad campaign.

Global Customer Reach

Digital marketing gives you a huge customer reach. There are multiple online channels that you can use to advertise your products online. These digital media platforms have multiple targeting options to target your potential audience.

Higher Return on Investment

Digital marketing can give businesses a better return on their marketing investment compared to traditional marketing. You can plan a digital marketing strategy within your budget and reach thousands of customers within minutes.

A well-planned digital marketing campaign can save you a lot of money. This will improve your business profitability. Better profits will allow you to expand within your business boundaries.

Data Collection For Personalization

Digital marketing channels allow you to collect and record data of your targeted audience. Whenever a person purchases through your ad campaign, his data will be captured. We may use this data to create and run personalized ads.

Convenient and Quick

One of the biggest benefits of online marketing is the ability to deliver it. The Internet is accessible from all over the world. You can set up and manage your advertising campaigns at any time. 

Also, it gives your customers comfortable and convenient shopping experience. As a result, it will increase your brand loyalty and make customers want to buy products from you.

Better Customer Relationship

Digital marketing can help your business to create better customer relationships. You can collect email addresses from your customers, which you can use to target more shortly. You can use it to send coupons and offers.

Additionally, you can use social media to connect your customers with your business. This way you can build trust in your target audience.

Why is digital marketing important in 2020?

Marketing is an important part of creating a successful business. It helps you to establish your brand in the market, engage with customers, create brand loyalty, differentiate your business and provide many other benefits.

Digital marketing involves marketing your business through digital technologies, including social media, websites, emails, online advertising, search engines, and mobile phones.

These are quite different from traditional marketing and require the use of certain advanced technologies.

To help you understand the importance of digital marketing, this guide will explain what it means and how it can help your business.

Latest trends involved in digital marketing

  • Predictive marketing
  • Smarter ad bidding
  • Shoppable posts
  • SEO structured data
  • More interactive email experience
  • Multi-channel social messaging and enhanced attribution
  • Templated marketing automation and better integrations
  • More voice search adoption

Need help putting together a marketing strategy that meets future trends? Reach out to AdMonks to offer you the best digital marketing agency in Dubai and help us bring your business to the forefront of your target market.

Most Effective Tactics To SEO Services with Admonks

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SEO service Dubai

Hello everyone, Digital marketing is the current trendsetter of this digital generation, which makes sense when you know in more detail. Okay, so we’ve seen the various major trends underlying digital marketing. In this blog post, we are trying to share a basic idea about search engine optimization or popular SEO. Also, we will find the best SEO service Dubai to grow your online business.

What is SEO?

Search Engine Optimization (SEO) is a method of obtaining targeted traffic from a search engine’s organic ranking to a website. Common tasks related to SEO include creating high-quality content, optimizing content for specific keywords, and building backlinks.

Characteristics of Good SEO

What many businesses don’t realize is that not all SEOs are created equal. To get the best results from your internet marketing efforts, it is important to be an informed customer. Here is a list of characteristics of good SEO to help you evaluate a service you may be considering:

  • Keyword Phrases

Keyword phrases enable you to integrate language into the content that your target audience is using to search your products or services online. You must add this element to your website to enable search engines to identify your site for a given match.

  • Copywriting

Copywriting is the art of creating marketing content. But your website needs a compelling copy that forces people to act. Your content wants to meet the needs of search engines so that you can get visibility with your target audience for higher ranking.

  • External Linking

External links serve as a referral or recommendation for your website. Because search engines want people to produce quality results, they evaluate the number and quality of websites that link to you as a way to determine the value of the content you provide.

  • Title Tags

Title tags are a chance to know the theme of each page on your site. By placing a narrow focus on each page of your site and listing it with descriptive title tags, it helps search engines understand what your website is all about.

  • Header Tags

Header tags help search engines evaluate important content or information on your site.

  • Internal Linking

Internal links (links between pages on your website) help search engines to crawl your site more easily.

  • URLs

URLs on a website can get messy quickly. It is necessary to clearly define an authentication URL for your website and place 301 redirects when wanted. Additionally, important URLs for each page can serve as another method for search engines to determine what each page on your site is about.

  • Sitemaps

A sitemap is a map of your website. It allows people and search engines to easily navigate your site to get information faster.

  • Meta Descriptions

The meta description does not technically have any SEO value. But they also influence the results you can achieve with SEO. Meta descriptions are a short description of a webpage entered for each listing in the search results.

Ignore your meta descriptions and you may miss the opportunity to convince people to click on your listing. The ultimate goal of SEO is to get more clients.

  • Analytics

Analytics helps you understand how your website works and make changes to improve performance as needed. A good SEO company will not throw numbers against you, they will discuss your analytics every month so you can understand what those numbers mean.

Many other small things go into quality SEO, but these are the essentials that every website wants to get started with a fixed foundation.

If you have questions about SEO or would like to learn how to customize a strategy to meet your unique online marketing goals, AdMonks LLC is the best SEO service Dubai.

Latest trends involved in SEO service

  • Provide relevant data which your audience wants

According to recent Google algorithm updates, it has been found that keyword usage or secularism in content does not provide good conversion and ranking. At present, it has been noted that the search engine giant is trying to deliver the right message to the right audience.

  • Mobile indexing at a high level of SEO trend

Starting in 2018, the mobile-first index is flagged, where websites and their mobile versions are welcomed together. Being rich with high-quality content, AMP version compatibility is essential for any website to survive in this competitive era and take on its competitors.

  • The loading speed of the pages

The first experience is the last. So instead of hampering the mindset of customers at the slowest loading speed of your website, try to optimize your website speed, site performance, etc.

Examine and resolve factors such as first content paint (FCP), first input delay (FID) and speed. The index that improves the page loading speed, the first CPU idle, the interactive time, and the calculated input latency to produce the best results.

  • Include video content for better encouraging conversion

One of the best SEO trends of 2020 is to incorporate video content into your strategy. Video marketing has the power to keep up with the content your customers display.

Great video content includes a storyline of events and situations that you can link to your audience.

  • Welcome the dawn of Voice Search Strategy

Voice Search is the latest entry in SEO trends, with an emphasis on artificial intelligence and chatbots in the main domain.

The user experience is embodied in such communication tools by incorporating real-life examples of voice searches, such as Google Home, Amazon Alexa, Cortana, Siri, and Google Assistant.

  • Rich content for the snippet

If you want your content to come in the first place, you need to take note of some points. This is only possible if you set a specific pattern that the search engine follows:

  •  Monitor the relevance of the headline to match the content and SEO title
  •  Set structure data with the right criteria
  •  Keep updated about the latest Google updates
  •  Use of proper keywords
  •  Good meta description
  •  Include your brand in the SEO title
  •  Follow the search engines guidelines

After these tips. You can follow the structured markup, the criteria that Google and other search engines look for on any website.

Why AdMonks?

AdMonks, as we mentioned above AdMonk LLC, the leading SEO service Dubai. We at AdMonks always believe in delivering the best SEO Services. We are now also reputed for delivering services like the Best SEO service Dubai.

Ideas To Spark Your Branding Strategies in 2020 – AdMonks

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Branding agency Dubai

Branding strategies are being approached differently in 2020. Strong competition and constant technological discovery have changed the concept of branding forever. Today, it reaches very beyond mere visual differentiation. AdMonks Advertising LLC – Leading branding agency Dubai

It encompasses a whole new set of elements – social consciousness, authentic customer relationships, and community-centered communication. Building and developing your brand includes understanding and executing new branding strategies.

Don’t hold time to read this? But still, need to implement the most advanced branding strategies into your marketing efforts? Consider working with a branding agency Dubai. Feel free to contact us for a free consultation to see if working with a company is the best route for you.

Top Branding Strategies for Your Business

Personalize your brand

Customers related to people, not products. If they can relate to your brand in a more personalized way, they are more likely to trust it. You need to build genuine relationships with customers rather than just trying to sell to them.  They are looking for a personalized experience.

Use chatbots and other immersive technology

The latest technologies, like chatbots, are transforming the way companies interact with customers and create new branding trends that appear on the horizon.

However, chatbots are no longer considered a new trend in the marketing industry. This tool has proven itself to be vital for every brand. This new wave in AI is helping brands to be more interactive when it comes to engaging customers.

It has also paved the way for conversational marketing that allows the brand to guide users in their buyer journey at all times.

Pay attention to online communities

One of the growing branding trends in online branded communities. These forums provide a platform where customers can talk about brand-related matters and provide advice and tips.

This allows brands to talk about products and understand customers’ needs without trying to sell.

Increase brand loyalty with creative customer experiences

Here’s what one of the customer service managers has to say about the creative way in which customers can communicate with the company, Our consumers can contact us 24 hours a day. They can track their orders online and can even interact directly with writers.

We also have an integrated messaging system where they can upload instructions and post further information.

 Have a social conscience

Some branding strategies are rather temporal and become abandoned as fast as they appeared. However, social conscience is something that is of permanent importance. Today customers want to understand that companies care about the same causes they do.

They want companies to care about the environment and be more intentional about inclusion, diversity, and opportunity. Modern brands need to prove that they care about people as much as profits to improve trust and loyalty.

Millennials believe multinationals have the ability to alleviate some of society’s biggest problems and want them to do more.

Think about mobile-first

In 2020, even more, importance will be placed on increasing mobile user interaction. This has already been the strategy for quite some time, and those who don’t embrace will not be aggressive.

There’s a high possibility that your emails are being read on mobile if the content is not a custom-fit, you will lose out. CTA buttons, for example, need to be big enough to click but not so big that they take up the whole screen.

Use Influencer marketing

Influencer marketing has been popular for some time, and this strategy shows no signs of abating. As much as half the population appears to depend on suggestions from influencers when making purchases.

Companies flocked to influencers in 2019 to help sell their products, and this practice remains the top one among branding strategies in 2020.

Go for native display advertising

Display adverts are not enough in 2020. The common banner advert has a very low click-through rate. Placing highly, targeted promotional content that equals real-time inquiries ensures that readers get more suitable advertising content.

Native display ad income is expected to make up a huge percentage of total display ad revenue in the future. Native adverts are content-based, so they are more unobtrusive and mingle in seamlessly with the surrounding content. This content has to provide value to a customer and not just be an advert disguised as content.

Create an all-encompassing marketing strategy

A meaningful strategy requires a unified approach. It needs to be discussed by representatives from different departments such as Advertising, marketing, and branding services. Proposals and suggestions should all be taken into consideration in coming up with a successful strategy.

Creating this type of strategy can be tasking if you aren’t already familiar with all the branding and advertising opportunities available to you. Consider hiring a branding agency Dubai to aid in this process.

Brand positioning today requires a different way from traditional methods. It has to encompass far more and relate to customers on many levels. If you want to learn more about how to apply these branding trends to your digital marketing strategy, AdMonks can help you grow your business this year.

Resources that help you with digital marketing strategies in 2020

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Digital marketing agency in Dubai

The digital marketing landscape is constantly changing. To help you stay ahead of the curve, below we outline the 10 best digital marketing trends 2020 which followed by the leading digital marketing agency in Dubai – Admonks UAE.

If you are out-of-date with your digital marketing trends, you are limiting your brand in both reach and repetition. You may be blissfully unaware of new marketing trends, but your target customers – and your competitors – are not. That’s why we curated the list of digital marketing trends below for you.

In 2020, we will see new marketing trends alongside some older, ongoing trends that are still effective:

Chatbots:- personal assistance without the personnel; 2020 tech breathes new “life” into chatbots, making them more convincing – and popular – than years past.

Voice searches:- as more people use digital assistants like Alexa or Siri, SEO leans further towards voice searches, with keywords based on how people talk, not type.

Video marketing:- with hosting videos becoming easier and easier, each year sees more successful and ambitious branded videos online (including vlogs, #9 below).

With those existing trends in mind, and if you are looking for the best digital marketing agency in Dubai, AdMonks – offer you the best Digital Marketing Services,  

here are the new digital marketing trends in 2020.

Micro-influencers

Influencer marketing has been a digital marketing trend for a few years now. It’s been so successful, though, that big-time influencers are now calling the shots.

It is not enough to send them a free sample in hopes they will review it there are payment tables and pricing lists. Social media “influence” is now a commodity and an expensive one at that.

Rather than competing with global enterprises for the top tier influencers, small and medium-sized businesses are opting instead to work with small and medium-sized influencers.

Shoppable posts

For the longest time, businesses were wondering how to get their social media followers to visit their online stores. Now, they no longer need to.

Social commerce refers to buying products directly through social media posts or ads-you don’t need to leave the site or app.

These shoppable social media posts are not exactly new per se, but since Instagram Checkout launched in 2019, they are rapidly getting more and more attention.

And why not..? Shoppable social media posts just make sense. At least 54% of people on social media use it to research product purchases. The goal is to create fewer steps for your shoppers, not more, so selling directly on social media decreases the chances of sales abandonment.

Direct messaging

In a bid to get more personal with customers, brands are taking the conversation to DMs. As a means of streamlining customer service and assisting in sales, direct messaging is becoming one of the hottest digital marketing trends of 2020.

Through messaging apps like WhatsApp, Viber, and Facebook Messenger, or through private messages on social media like Instagram or Twitter, brands are building stronger connections with their customers.

These forums offer the convenience of text with the immediacy of a phone conversation, all in an environment the user is already familiar with from talking with friends.

Polished & interactive emails

Email still remains just as viable as ever-the ROI of email marketing as of February 2019 was 3,200%. However, other experts notice that the numbers are slowing or stagnating. Rather than abandoning this fruitful channel, digital marketers are reviving it with a new coat of paint.

Lately, we are seeing a swift decline in plain-text emails and newsletters. In their place are gorgeous, pixel-perfect emails that look ripped from a web designer’s portfolio.

Email marketing now and through 2020 utilizes emails that look and function like web pages-including clickable buttons and other interactions.

Alternative and niche social media channels

Despite optimism over Facebook’s most recent earnings, the continual declines of both user growth and public opinion have shaken confidence in the platform’s dominance. Likewise, Twitter is seeing a similar plateau in growth, leading to a shift in power.

To be clear, both Twitter and Facebook will remain useful marketing tools throughout 2020 and beyond. But the exodus has already started.

Alternative social media channels are already seeing new interest and promising growth levels. If you can start developing your presence on these “secondary” sites now, it’s likely to pay off in a few years after they continue to rise.

Sentiment analysis

Most of human communication is trying to figure out what the heck each other is thinking. And while hundreds of thousands of years of biological advancement have not aided us much in understanding each other, after just a few years of machine-learning technology and we’re already making progress.

Sentiment analysis, or social listening, is the practice of analyzing the reactions of users and customers to a service or product, typically on social media or other places online. Online reviews and posts aren’t always a black-and-white “I like/dislike this.” There’s a big gray area with varying degrees in between.

Maybe a user likes the product on a whole but one particular feature gets in the way. Maybe the product is fine just not what they were expecting.

Programmatic advertising

Just like with sentiment analysis, don’t send a human to do a robot’s job. AI and machine-learning algorithms are designed to make your work easier, and that includes optimizing your online advertising campaigns.

Ad placement, media buying, performance tracking, and customer targeting can all be handled by software. Not only do the results tend to be better, but “outsourcing” these tasks to a bot also frees up time in your schedule to handle more important tasks. It’s automation at its best.

Software like the Adobe Marketing Cloud or SmartyAds navigates the landscape of online advertising for you. Real-time bidding can be stressful and time-consuming, just like finding the right avenues to advertise on.

Handing off these tasks to an automated system can be best for both you and your business.

Optimizing for featured snippets

One of the reasons digital marketing trends change so rapidly is because the platforms they depend on change rapidly. Just look at Google, which updates its search algorithm thousands of times a year

But as search engines evolve and become smarter, marketers need to adjust. More and more search queries have featured snippets, which enjoy a lot of real estate on the first page and get a lot more clicks than the other search results.

That’s why it’s crucial to keep them in mind when creating digital marketing content and optimize each piece of content for featured snippets, using clear and well-structured content.

Vlogging

With the ongoing success of YouTube, Instagram Stories and Snapchat, video blogs are more popular than ever. As opposed to other video types like explainer videos or short films, vlogs are more personal and direct.

Vloggers speak directly to the viewer (PewDiePie style), creating a more personal and direct connection-obviously a great boon to marketers trying to forge stronger relationships with their customers.

Talking to Gen Z on their own terms

Last but not least, marketers in 2020 are welcoming the latest consumer group, Generation Z. Those born just after the turn of the century are now turning 18 and entering the workforce en masse. Some sources even claim Generation Z will make up 40% of all consumers in 2020.

Among other things, marketing to Gen Z means a sharp turn in how you stylize your content. The youngest market is also the quirkiest, with tastes that may seem weird if you’re used to marketing to Boomers or Generation X.

If Gen Z is one of your top markets, here’s a quick list of their general values to keep in mind:

  • Authenticity:- having grown up online in the era of misinformation, Gen Z is very sensitive to authenticity and can smell phonies a mile away-avoid overly promotional approaches and opt for transparency instead.
  • Privacy:- Concerns about privacy rank highly among Gen Z, so respecting their data will earn you more than using it against them.
  • Diversity:- the most diverse generation yet appreciates that diversity reflected in the videos and images they see online.
  • Sense of humor:- Gen Z humor has been described as “absurdist” and other less-polite euphemisms, so if you personally don’t get it, hire someone who does.

Ready for digital marketing in 2020..?

The upcoming 2020 digital marketing trends are, paradoxically, both more human and more mechanical. It seems the general pull of digital marketing goes in the direction of more personal relationships with more targeted niches, but the means of making those connections rely on automation and new technology.

The heart of digital marketing remains the same-getting people what they want, when and where they want it-and 2020 technology is just opening new doors to get there. 

If you are a company who follows all these trends then you don’t have to worry about it. But if you are not, you are already late.  So before getting too late, contact us, Admonks UAE, the finest digital marketing agency in Dubai. Visit our website for more.

Top Social Media Marketing Future Trends in 2020

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Social media marketing Dubai

Social media has now become synonymous with digital marketing, going hand-in-hand with the most if not all digital campaigns. However, social media is far from static and what working into a few months ago may not get you the same good results now. and if you are looking for better SMM Services. we – Admonks LLC – Leading Social media marketing Dubai

Habits change, platform evolves, and new platforms come into existence. All of this influences how people use and react to social media marketing, as well as how marketers are able to reach their audiences.

It’s more important than ever before for marketers to understand and stay ahead of the curve when it comes to social media.

Doing so ensures you have the right tools at your disposal, an up-to-date strategy, and the required skills to make the most of social media.

And therefore, it will be interesting to make a list of top social media marketing trends to watch in 2019 and beyond.

Being the company that always try to implement the latest trends of Social media marketing in Dubai, these are some of the trends that we use for the best result.

The digital detox

There are now 3.484 billion social media users across the globe, which is 9% increases compared to last year. This equates to 45% of the world’s population is on social media. It also means the social media adoption is actually beaten the previous estimate, which is suggested that an estimated 2.82 billion would be using social media in 2019.

While this suggests that brands have the opportunity to reach larger audiences than ever before, a new trend is affecting that audience base.

More people are now choosing to “detox” from social media, deleting apps and profiles in order to step away from it. This is more than just the usual changes we see in terms of people choosing to use one platform less in favor of another such as Facebook seeing users decline but Instagram attracting more this trend is seeing people take a permanent or temporary break from all social media.

Building social media communities

A big part of meaningful and valuable experiences on social media is the way that brands engage with their audience. By sharing posts to targeted audience, you are doing your social media presence.

You also need to encourage and cultivate interactions that are more than a simple like or share.

There are a lot of brands out there who seemingly have large social media followings and yet, when you look more closely at individual posts, their engagement level is almost non-existent.

Those brands that are seeing more engagement from their followers are doing so by building a community around their content.

Social media influencers and word-of-mouth marketing

One benefit of building social media communities is the fact that help with word of mouth marketing, which is another big social media marketing trends for 2020.

Communities allow you to engage with a nano or micro-influencers who are already advocates of your brand in order to get them to share honest experiences and views of your services or products.

We all know that influencers have been around for a while and they have now become an expected part of the social media experience. They can offer great benefits for brands, including relatively high-earned-media values, especially now that Instagram usages are continuing to grow at an elevated rate.

For a better Social Media Marketing Services we, Admonks- The Leading Social media marketing UAE offer you the best SMM services. 

The rise of alternative platforms

Facebook, Instagram, and Twitter tend to be the core platforms used by B2C brands, with LinkedIn also being vital for B2B companies. However, These many users are growing fatigued with these core platforms while brands have to fight harder than ever before to achieve a good level of organic reach and engagement. 

While Twitter has seen growth so far this year, its active user numbers have declined from it is s all-time 2017 high. Similarly, Facebook has seen a huge drop in users, especially younger users over the last two years, and with younger audiences spend time on other platforms.

Combined with the increased pay to play format of social media channels, this means that brands aren’t seeing the results on these platforms that they previously did.

Social media as customer service

Customer service is always going to be a vital aspect of providing a good customer experience, but in the digital age, the customer service you offer is a lot more visible to everyone online.

As well as online customer reviews, customer complaints and issues are easier to find than ever before due to the fact that a lot of them are shared on social media.

Over a quarter (28%) of consumers have used social media to communicate with a company in the last year, a trend that is likely to increase due to the fact that more than 30% said it is a convenient contact method and around 23% believe it’s a good way to get 24-hour services.

Telling Stories on social

Since the launch of Snapchat, other social media platforms have rushed to add the Stories format to their offering. The result has been huge growth in the usage of this format for Instagram in particular, which as of January 2019, boasts 500 million daily active Stories users across the globe.

Stories offer a different experience to feed based sharing due to the fact that they are visual and designed to be both created and consumed at the moment, rather than shared to a feed that will remain visible.

There is a lot of room for experimentation, tongue in cheek posts and fun, which makes Stories highly engaging, and it is one of the likely reasons as to why Stories had a growth rate that was 15x the rate of Feeds in 2017.

Come join your hands with Admonks – The leading Social media marketing Dubai for a better experience in the Social media marketing UAE.

Search Engine Optimization Trends in 2020 – Admonks

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SEO service UAE

As online competition continues to increase and new websites are being launched, it is time to rethink your content marketing strategy in SEO.

Websites must meet specific requirements set by search engines like Google, and this is where SEO strategy becomes is very important.

You must know what SEO trends are on the horizon so that you can update your website accordingly and ensure that more prospects and customers find you in the search engine results, and Admonks Advertising LLC is a leading SEO service UAE.

 10 SEO trends for 2020 given below:

1.  Snippets Dominate More Search Clicks

Google has evolved in recent years to deliver a better search experience for the user, like through Featured Snippets.

Featured Snippets usually appear above the number #1 is an organic result, commonly referred to as “Position 0.”

To take advantage of this feature and drive more clicks to your website, you need to provide clear answers to commonly asked questions on your website. Featured Snippets are evaluated and boosted to the top depending on their quality, which Google has a way of determining.

Don’t take this trend lightly, as 54.68% of clicks from Google originate from Featured Snippets—proving that they drive more than half of search engine clicks.

2. Influencers Should Be Leveraged for SEO

People often feel inundated by intrusive ads and are looking for information they can trust and authentic reviews. This has led to a rise in influencer marketing.

People are much more likely to engage with a respected and well-known person than they are with an ad. Digital marketers and media companies are increasing their investment in influencer marketing because it has produced excellent results. 

According to Linqua, “39% of marketers increased their influencer marketing budget in 2018” and 30% of online marketers were spending between $25k and $50k on influencer marketing.

At first glance, you may wonder how this pertains to SEO.

Hiring or partnering with an influencer can help you amplify your content reach and generate even more traffic to your website. They can also help you build valuable backlinks.

As you know, backlinks are one of the most important factors that Google uses when evaluating a web page’s ranking.

When developing your influencer marketing strategy, consider what type of content you want them to create and how it can link back to your website.

And be sure to partner with influencers that are relevant to your industry and your audience. 

If you invest in influencer marketing, you’ll not only improve brand awareness and generate leads, but you’ll also boost your search engine rankings.

3. Secure Websites Are a Must

User safety is another trend that doesn’t seem to have much to do with SEO, but it is very important to the website user experience. If a user doesn’t feel safe visiting a web page then they’re very likely to leave quickly.

Or if they see a “Not Secure” warning appear, they may decide to not proceed to your page.

It’s important to enable HTTPS protocol for your site. HTTPS gives the website users a secure connection that is both encrypted and authenticated. 

Google wants to provide its users with a secure browsing experience. So those that implement HTTPS may experience as a minor SEO boost.

If you’re trying to collect personal information from your users on your website via a web form, then you have a responsibility to protect their privacy.

4. Websites Optimize for Voice Search

Before the existence of innovative smartphones, people searched by plugging words into search engine boxes on their computers. Keywords were born from this behavior.

With the growing use of mobile devices, voice searches as becoming a popular trend among internet users. These searches are not only done on phones, but they can also be performed on home voice assistants such as the Amazon Echo, Samsung Smart TV, Voice Pod, etc.

Knowing how to optimize your website for voice search can help you generate more organic traffic if you understand and implement conversational searches into your SEO strategy.

5. Mobile UX Will Determine Your Rankings

A website that does not have a mobile version may lose most of its users in the coming years as mobile web pages are a growing trend that will get even more popular in 2020.

Especially since more people around the world are obtaining smartphones as more cell phone towers are being built with better connectivity.

However, technology and how people find information through their mobile devices is getting so advanced that it’s not enough to just have a mobile website- the interface has to be easy to read, grab people’s attention and then have the ability to answer their questions or at least keep them entertained.

Studies show that 4 in 5 consumers conduct local searches on search engines using their mobile devices.

And as you can see below, searches on smartphones are 88% while searches on computers and tablets combined make up 84%:

6. Videos as a Source of Information

Just as voice searches are becoming much more popular, videos on the internet are also exponentially on the rise. Studies from Google and the other organization show that 6 out of 10 people would rather watch online videos than television. In many ways, it seems that YouTube has now become the new TV.

Current internet users, especially millennials and younger, prefer to get information through online videos, either for academic purposes or just for entertainment.

That’s why implementing online video should be on the radar for most businesses. A quality video can attract many users if it’s dynamic and doesn’t put viewers to sleep.

Want to implement videos into your digital marketing strategy but don’t know where to start..? Admonks SEO service UAE can help!

7. Dwell Time and CTR Will Become Important Ranking Factors

As people become accustomed to lightning-fast internet connections and information at their fingertips, website, and email click-through rates (CTR) and dwell time (aka the amount of time a person spends on a web page before bouncing out) will matter even more to the success of your SEO efforts.

Both metrics are important as they show great insight into this satisfaction of the web searcher.

The length of time that someone lingers on a page or other links the person clicks on can inadvertently tell you, the marketer, how interested they are in your content and if they are finding the information they need.

The more time spent on a page generally indicates how satisfied a person is in finding what they are looking for.

We expect the search engines to place greater value on the dwell time in 2020.

One thing to note is that in SEO, dwell time is different from CTR in that CTR tracks the number of people who clicked on a link based on the number who saw the SERP, whereas dwell time is more interested in what people do after they click on the page, not the number of people who click on it.

8. High-quality Content is More Important Than Ever

Online ads still work for driving business, but we’ll see that they’ll get even more expensive in the coming years. And unfortunately, there’s no guarantee that customers will respond to your ads.

Ninety-one percent of total ad spend is the view for less than a second, this led to a $38 billion in digital ad spend wasted in 2017.

Users want content that it’s relevant, helpful, and timely and that is what Google tends to reward with the higher search engine rankings.

People head to search engines with questions, and your web page needs to deliver answers.

9. Users Demand Excellent Digital Experiences

No matter how good your content is, none of that matters if your web page doesn’t load quickly or if it has a complex user interface.

It’s proven that internet users leave a web page if it does not load in a few seconds, this being a very important factor in the world of SEO.

In fact, a One second delay in page load time can result in huge losses for your business.

10. Content-Length Matters

We already discussed how the bar must be raised on the quality of the content that you publish, but we should talk about the length as well. Web pages that contain longer high-quality content usually get more visibility in today.

But why is that? Well, the truth is that internet users prefer to get all the information they need from a single reliable source.

SEO is a very important factor today for your businesses irrespective of the industry. And If you’re already familiar with these trends, then that’s great – it’s time to double-down on them so you can generate more targeted traffic from Google.

But if you still have questions and need help with SEO service UAE, speak to one of our SEO experts today.

The changing trends in Social Media Marketing – AdMonks

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AdMonks is an social media marketing company in Dubai

What is Social Media Marketing?

Social media marketing is the use of social media platforms and connects with your audience to build your brand, increase website traffic, and sales. This involves publishing great content on your social media platforms, analyzing your results, listening to and engaging your followers, and running social media advertisements.

Social media marketing is becoming the most popular for both practitioners and researchers. So this is the high time to connect with a firm whose expertise in social media marketing in Dubai and AdMonks Advertising LLC is a leading company in this category for many years.

The major social media platforms (at the moment) are Facebook, Instagram, LinkedIn, Twitter, YouTube, and Pinterest.

Latest trends in Social Media Marketing

Social media marketing is more entrepreneurs opt for addressing a huge audience on various social media platforms. Here we give some noteworthy trends to make the most from social media marketing. 2018 was a landmark year for both technologies and the social media domain.

Emerging technologies like IoT and AI have evolved to strengthen their positions in the corporate world.

The corporate world wants to leverage the benefits of the mighty social media platform through social media marketing techniques. And therefore, it will be interesting to make a list of top social media marketing trends to watch in 2019 and beyond. 

And therefore, it will be interesting to make a list of top social media marketing trends to watch in 2019 and beyond. Being the company that always tries to implement the latest trends of Social media marketing in Dubai, these are some of the trends that we use for the best result.

  • Rise Of Augmented Reality (AR):–  

Augmented reality remarkably shouts that ‘Future is here’. After the first event hosted in Steve Jobs Theater, will announcing iPhone 8 and X. It says that both the devices have integrated with a new chip.

It will allow the phones to provide users with remarkable augmented reality experience.

  • The Increasing Popularity Of Instagram Stories:-

 It’s no obscure about the fastest growing social media platforms. Instagram is known by each and everyone, especially if one is the age group of 18 to 35. Yes, it is pretty famous for youth and Instagram has over 700 million users in less than 7 years. In a world that is changing on the rapid-speed, images will never end to drive social media engagement.

  • Continued Investment In Influencer Marketing:-

Talking about influencer marketing above, it is showing a lot of exposure and a trustworthy way of marketing. In the initial stage of influencer marketing, there were many questions appearing in this sector of marketing. But, in 2017, it exhibited and many giant companies like Hubspot, Rolex believed that it is successful.

, in 2017, it exhibited and many giant companies like Hubspot, Rolex believed that it is successful.

  • Expansion Of Live Streaming:-

The thing that was once just a lie or a gimmick has now become a mainstream of Social media. The live stream is up and rising the engagement and quality of a brand.

Some of the brands that are medium-sized have even encountered a million impressions by live streaming effective content on Facebook.

  • Facebook Spaces Goes Mainstream:-

Facebook is not just a social media giant with super social powers like live streaming, Instagram assembled and the largest audience in the world. It has also been working on a project known as Facebook Spaces.

It’s designed that allows friends on Facebook to connect with each other in a VR space. It also owns Oculus, a VR hardware, and software company. It’s no surprise that Facebook is developing an out of the box technology.

  • Personalization Will Be The Norm:-

Personalization or personalized customer experience can build and retain a relationship with customers. Personalized marketing, you can enhance the convenience of your customers.

Customers can opt for purchasing a suggested product if they are happy with the personalized notification from their favorite shop.

  • Micro-Influencers Will On The Rise:- 

These days, Twitter, Instagram, and YouTube have hundreds of thousands of influencers who have millions of followers. Every post, tweet, or comment from them is seen by many people across the world. But, with growing popularity, they keep on increasing charges for their services.

There, the concept of micro-influencer marketing can lend a helping hand to entrepreneurs.

The micro-influencers have fewer followers as compared to the major social media influencers. They can still draw the attention of many people. It is because the micro-influencers are experts in their respective domains and their opinions matter among genuine followers.

  • Video Content Will Gain Ground:-

If a picture is worth a thousand words, the video is worth a million words, As the most popular tool, videos are all growing in 2019 as well. Experts believe that around 80% of what we consume online will soon convert into video content.

Experts believe that around 80% of what we consume online will soon convert into video content. We have now entered the age of live videos. Such videos are already popular on YouTube.

Soon, Instagram and Facebook will also follow suit. Instagram has brought Instagram Stories and this feature has become quite popular among Instagram users.

  • Generation Z Is Here:-

Forbes has defined Generation Z as people born between the mid to late 1990s. This tech-savvy generation covers almost 25% of the US population. They will start jobs in the near future, businesses will start targeting them. Some marketers have already started addressing them.

For example, readymade cloth manufacturers bring unique styles in high-end clothes to attract Generation Z. 

  • User-Generated Content Will Be In Focus:-

Last but not least. The user will remain in the center of a social media marketing campaign in years to come. Now, when we say the user-generated content, it is created either by the loyal customers or fans of businesses.

Such content can be generated in the form of photos, videos or even memes. The companies can be freely used such content for promoting their products.

  • Employee Advocacy Will Become A Competitive Edge

Employee advocacy platforms boost the staff’s social media confidence. It provides an easy, time-saving and risk-free way to share company content on social media. Putting your staff at the center of your online initiatives makes them feel valued.

As well as strengthens the relationship with the company. It helps the companies innovate their digital strategy easily and cost-effectively.

  • Private Social Messaging Will Grow Rapidly

Private messaging over social media sites are more like a huge trend. It’s growing day by day dramatically over the next year. Facebook Messenger is a great example of that already has more than a billion active monthly users.

This is also getting a place into social media tactics. It enables deeper and two-way conversations online between the individuals or organizations to individuals.

Apart, Artificial Intelligence (AI) and Chatbots will provide brands to offer modified and better shopping experiences on messaging platforms such as Messenger including Whatsapp and Kik.

All said and done, you are the ultimate authority to choose your partner to go further with your social media marketing to add a new dimension to your business. So it is highly recommended to choose an organization wisely such as AdMonks Advertising LLC- the leading agency that does Social media marketing in Dubai. Visit our website for more!!

Social media marketing & Its influence in today’s business

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social media marketing Dubai

Since its inception, Social media marketing act as the strongest pillar in the area of digital marketing with its unique features and techniques which no other methodology can replace.  

Ad-Monks is back with an interesting read on the topic- Social media marketing & its influence in today’s business. We all know how important social media is in contemporary society. And we are providing all the support in the sector of social media marketing in Dubai.

Before getting to know about it, let’s take a look at how social media conquered almost all business activities in this new era.

Social Media– A giant on the internet

During the introduction of the idea of social media, all analysts predicted as this will be the next big thing of 2K’s and it will influence more than 90% of people who use social media at least once.

And the result was amazing. It worked more than expectations and now rather than a big thing, it acts as a giant who is invincible by any other option available on the internet today.

From the idea that there is nothing else is more powerful to influence someone than a recommendation from a trusted friend, Ad-monks begin our journey is this sector of social media marketing and currently recognized as the best organization that provides the service of Social media marketing UAE.

What makes social media so special among us?

Let’s see some of the more powerful reasons which make social media an inevitable thing in your business.  

  • Connectivity– The best advantage of social media is people from anywhere can connect with anyone maybe through a single click which regardless of location, culture, religion, custom or any other community grounds. So to grow the business it is very important to maintain connections with people who are there in social media.
  • Help in building communities- Social networks help to build custom communities among people having the same thoughts. This will help your business directly via communities that talk about your products and business which you are involved in. 
  • Information and updates – People will get information in lightning-fast nowadays through social media and they are updating themselves on the latest events around the world. With the help of this feature, you can update information regarding your business which will reach a large number of people at the same time.
  • Improves commercial reputation- Social media can improve commercial sales and reputation through social media marketing. Ad-monks take this advantage and make the best use of it to improve your business is the main reason why we stand out in the sector of Social media marketing in Dubai. People’s reactions and comments on a particular product of your company have the intensity to decide that product’s future in social media. So confidently we can use this feature to Improves the commercial reputation of your company.
  • Promotion- Promoting the business to a larger audience is very essential in a social media campaign. The whole world is open to you and we are here to promote your business in the best way possible and you can witness the wonder. This can be achieved by constantly and regularly involving social networks to connect with the right audience. Getting profit in less expense is the motto of this feature. 

Secrets behind our success as an organization who provides Social media marketing in Dubai

There are certain remarkable measures we are taking to put the business of clients to the next level. Let’s discuss some of them worked successfully which really helped us in becoming the best agency for Social media marketing in Dubai you can rely on.

  • Auditing the current social presence
  • Targeting the ideal customers
  • Creating a social media campaign and identify key success metrics
  • Creating and curating engaging contents
  • Tacking, Analysing and optimizing
So what are you waiting for?

Make your first step by joining hands with Ad-monks because this is the leading company in Social media marketing in Dubai. Visit our website for more.

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