Branding strategies are being approached differently in 2020. Strong competition and constant technological discovery have changed the concept of branding forever. Today, it reaches very beyond mere visual differentiation. AdMonks Advertising LLC – Leading branding agency Dubai
It encompasses a whole new set of elements – social consciousness, authentic customer relationships, and community-centered communication. Building and developing your brand includes understanding and executing new branding strategies.
Don’t hold time to read this? But still, need to implement the most advanced branding strategies into your marketing efforts? Consider working with a branding agency Dubai. Feel free to contact us for a free consultation to see if working with a company is the best route for you.
Top Branding Strategies for Your Business
Personalize your brand
Customers related to people, not products. If they can relate to your brand in a more personalized way, they are more likely to trust it. You need to build genuine relationships with customers rather than just trying to sell to them. They are looking for a personalized experience.
Use chatbots and other immersive technology
The latest technologies, like chatbots, are transforming the way companies interact with customers and create new branding trends that appear on the horizon.
However, chatbots are no longer considered a new trend in the marketing industry. This tool has proven itself to be vital for every brand. This new wave in AI is helping brands to be more interactive when it comes to engaging customers.
It has also paved the way for conversational marketing that allows the brand to guide users in their buyer journey at all times.
Pay attention to online communities
One of the growing branding trends in online branded communities. These forums provide a platform where customers can talk about brand-related matters and provide advice and tips.
This allows brands to talk about products and understand customers’ needs without trying to sell.
Increase brand loyalty with creative customer experiences
Here’s what one of the customer service managers has to say about the creative way in which customers can communicate with the company, Our consumers can contact us 24 hours a day. They can track their orders online and can even interact directly with writers.
We also have an integrated messaging system where they can upload instructions and post further information.
Have a social conscience
Some branding strategies are rather temporal and become abandoned as fast as they appeared. However, social conscience is something that is of permanent importance. Today customers want to understand that companies care about the same causes they do.
They want companies to care about the environment and be more intentional about inclusion, diversity, and opportunity. Modern brands need to prove that they care about people as much as profits to improve trust and loyalty.
Millennials believe multinationals have the ability to alleviate some of society’s biggest problems and want them to do more.
Think about mobile-first
In 2020, even more, importance will be placed on increasing mobile user interaction. This has already been the strategy for quite some time, and those who don’t embrace will not be aggressive.
There’s a high possibility that your emails are being read on mobile if the content is not a custom-fit, you will lose out. CTA buttons, for example, need to be big enough to click but not so big that they take up the whole screen.
Use Influencer marketing
Influencer marketing has been popular for some time, and this strategy shows no signs of abating. As much as half the population appears to depend on suggestions from influencers when making purchases.
Companies flocked to influencers in 2019 to help sell their products, and this practice remains the top one among branding strategies in 2020.
Go for native display advertising
Display adverts are not enough in 2020. The common banner advert has a very low click-through rate. Placing highly, targeted promotional content that equals real-time inquiries ensures that readers get more suitable advertising content.
Native display ad income is expected to make up a huge percentage of total display ad revenue in the future. Native adverts are content-based, so they are more unobtrusive and mingle in seamlessly with the surrounding content. This content has to provide value to a customer and not just be an advert disguised as content.
Create an all-encompassing marketing strategy
A meaningful strategy requires a unified approach. It needs to be discussed by representatives from different departments such as Advertising, marketing, and branding services. Proposals and suggestions should all be taken into consideration in coming up with a successful strategy.
Creating this type of strategy can be tasking if you aren’t already familiar with all the branding and advertising opportunities available to you. Consider hiring a branding agency Dubai to aid in this process.
Brand positioning today requires a different way from traditional methods. It has to encompass far more and relate to customers on many levels. If you want to learn more about how to apply these branding trends to your digital marketing strategy, AdMonks can help you grow your business this year.
