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How to Create a Powerful Brand Identity – AdMonks

September 21, 2020

Hello everyone, one of the best branding agency in Dubai – AdMonks is back to you with yet another blog regarding how to Create a Powerful Brand Identity.

A strong brand identity does not happen overnight. You can’t pick a few colors and put a logo together. You need to approach your design strategically. It requires a team with deep thinking, strong communication and design skills, and a close understanding of your brand.

With the right guidance, you can move through the process effectively and create a better brand identity. Fortunately, we can provide that guidance.

What Is a Brand Identity?

Branding Pro-Marti Numeire defines brand identity as “the outward appearance of a brand, including its name, trademark, appearance, and interactions.” For us, brand identity is the sum of how your brand looks, feels, and speaks to people. (Sometimes it includes sound, taste, experience, and even smell.)

Ultimately, a brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to interact with you.

What Does a Brand Identity Include?

A logo and color palette alone does not create a brand identity. When designing your identity, you need to create a comprehensive visual language that can be applied to everything from your website to packaging. Depending on your brand (the type of content you intend to create), your needs may be broader, but a basic brand identity includes:

Logo
Colors
Typography
Design System
Photography
Illustration
Iconography
Data visualization
Interactive elements
Video and motion
Web design

The Keys to a Strong Brand Identity

That is, just because you designed those elements does not mean they are effective. You need to have a strong brand identity for your internal team (e.g. brand ambassadors, content creators) and the people you interact with (e.g. users). When you start the design process, make sure your brand identity is:

Distinct: It stands out among competitors and catches people’s attention.
Memorable: It makes a visual impact. (Consider Apple: The logo is so memorable they only include the logo—not their name—on their products.)
Scalable and flexible: It can grow and evolve with the brand.
Cohesive: Each piece complements the brand identity.
Easy to apply: It’s intuitive and clear for designers to use.

How to Build a Brand Identity

We have prepared this step-by-step guide for you to discredit the process and create a brand identity. While this process may seem intimidating, we have been through it many times with our creative partners (through our rebranding), so we know firsthand what mistakes to avoid and how to make it easier on everyone.

If you are in the early stages of preparing to rebrand your brand and are not sure where to start, follow these tips to move the process smoothly and build a strong brand identity that sets you up for success.

Complete Your Brand Strategy
Dig Into Your Current Brand Identity
Know Your Personas
Identify Your Competition
Write Your Creative Brief
Brainstorm Your Visuals

So in this digital era, a strong and excellent brand will always exist. The brand that users know is your brand. Through branding, customers will understand your business. Often many companies do not realize the importance of branding their company. We will help you to properly brand your company. Feel free to contact us at AdMonks, the best branding agency in Dubai.

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The Importance of Branding – AdMonks

By Ad-monks

In Best branding agency Dubai, Branding agency UAE

July 27, 2020

Recently, we have been getting a lot of comments and questions about the importance of branding for an organization. And if you are looking for the best branding agency in Dubai? Don’t worry, AdMonks is here.

Let’s get started without a set time!

What is branding? Most businesses now face the problem of getting more sales and customers. Whether it is an online business or an offline business, maximizing profits is the same goal. You have to work hard to be the best in the market.

All businesses face up to the top, but it’s not as easy as it sounds. The right plan will bring your business a little closer in the process of achieving your goals. If you are struggling to achieve your goals, branding may be the best way to grow your business. So let’s discuss what branding is.

Branding is the method of representing your business to people. It creates a design, image, or logo that identifies your business and helps it stand out from the competition. This is basically something that will change your business from competitors. It helps you create your business as a brand.

What is the purpose of Branding

The goal of branding is to make people understand what your brand is for. Most people think of branding as telling people about your unique selling point (USP), but it’s all a way to communicate with people.

You have different ways to communicate with your brand messages such as emails, advertising, packaging, sponsorships, partners, and the environment in which you work.

What your customer thinks about these causes your brand image to take shape. Your brand information should be clear and strong. It all depends on the business you want from branding. After all, it helps to create a positive image for the customer.

How to do Branding

You need to create your brand offer. The brand offer is what your customers expect from you. It can be like delivering the best or making the best. Once you have done this, you need to follow the steps outlined below:

Define your brand:

You need to define your brand in a way that makes it clear to people about your purpose.

Create a logo:

If you already have a logo, that’s great, but if you don’t have it, users can easily find you by creating a logo that is easy to remember and placing it in all your business locations.

Tell about your brand message:

Make your brand message as simple as possible and make it clear to your employees and try to follow your brand message at all times.

Build your brand:

You want to work on every phase of your business because when it comes to Branding, little things also matter.

Create a tagline:

Write a meaningful and important statement that shows your brand.

Keep your brand promise:

Your brand will only succeed if you keep your brand promise, otherwise, they will move elsewhere.

Be consistent:

This is the most important thing in creating a successful brand. Each time you need to adapt to your job.

Importance of branding:

In a highly competitive market, it is essential to stand out from the crowd. Your brand can support you and stand out from millions of competitors.

For this, you must have something that sets you apart from your competitors. Branding is important because it builds a unique identity of the business. When your brand profiles provide unique and desirable products, you value them because customers pay more for your products.

Branding creates trust with consumers:

Building trust with customers is one of the main goals of a business. Many companies have achieved this by providing consistent value. Companies can fulfil their brand promises by building trust with customers. Stability has a positive impact on consumers, making it more likely to choose a brand.

To build trust, your brand must be honest and sincere. Customer experience defines your brand identity. Brand loyalty increases with customer trust, so they are more likely to buy your product or service again.

Which is the best branding agency in Dubai?

AdMonks Advertising LLC is one of the leading branding agency in Dubai offering the best branding services to help gain trust & brand-value in the market.

Our Branding services-

Brand Conception
Brand Equity Audit
Branding & Guidelines
Packaging Design

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How to choose the right branding agency – AdMonks

By Ad-monks

In Advertising agency Dubai, Advertising agency UAE, Best advertising agency in Dubai, Best branding agency Dubai, Branding agency UAE, Creative Agency UAE

June 10, 2020

A great branding agency can help you change your business and reach new markets and customers. But how do you decide the right one? Don’t worry, AdMonks can help you. We are the best branding agency in Dubai.

Why work with a branding agency?

Hiring an agency is an important investment. The return on that investment will not be immediate. This can be an invaluable move, even in the early days of your business. Here are some reasons why becoming an agency is the best option for your company.

Keeps business-as-usual ticking over

By hiring an agency, you reserve your in-house resources for the best day-to-day tasks they do.

Expertise and efficiency

An agency can do things faster and more efficiently than your in-house team because they do this every day and get into the fine art.

Market knowledge

Agency professionals have an incredible knowledge base – they meet and work with a wide variety of businesses and learn from everyone. They will have a balanced overview of what’s out there and what’s best for different types of companies.

A fresh perspective

An outsider party cannot identify things about your business. They will have a clear vision of your strengths, weaknesses, and opportunities, and their observations will positively impact your entire business strategy.

So, if you have decided that hiring an agency is right for you, here are some key points on how to do it.

Consider location

Sometimes, a geographically local agency is the best choice because it means you can find and work with their team individually. Later, some businesses prefer agencies to work remotely so that they can utilize the special skills available in big cities, or because they have the agency in the same location as the company’s target market, giving them a natural advantage in shared Culture.

Be proactive, not reactive

The decision to hire a branding agency should be something that you strategically make. Of course, it is in an ideal world. Typically, the question of whether to hire a design or creative agency comes in reply to a specific need. You may have decided to rebrand, you are ready for a shiny new logo, or you are launching a new product with a lot of potentials. While an event may trigger this, make a decision based on the needs of your entire business.

Know where to find branding agencies

Nowadays, it’s much easier to find an agency than your smartphone. You can find lists of creative agencies for hire through online portals such as Agency Finder, AdForum, or Digital Agency Network.

How to compare different branding agencies

Being unique, new, and different is something that an agency can excel at, and many agencies pride themselves on being one of a kind. But the lack of general terms and service descriptions can sometimes make it difficult for potential clients to compare offers and choose between different agencies. Here are some ways to make sure you don’t compare apples to oranges.

Price

Ask the agency about their billing model to see how prices are calculated. Many people use a day rate and charge a fee depending on how much time they spend there. The entire agency may have a mixed day rate or a higher day rate for more senior and talented staff members, such as creative directors.

The day rate may be used to estimate a quote or estimate of work initially approved by you and your agency, or it can be used on an open ‘time and materials’ basis, which expires – the expiration of the project will expand over time.

Another way of billing is to charge a fixed fee. This is where the cost of a product or service is always equal, and this implies that the agency has a well-established process that is usually used by all their clients.

Skills and team composition

Many creative agencies offer a wide range of services, but often they have certain skills that are important, new, and developing. To get a taste of where an agency’s strengths lie, try looking at the individuals who make up their team.

Check out the agencies’ About Us page on their website, or review their profiles on LinkedIn, and see what kind of skill-sets they represent and how many staff members work in each specialism.

For example, are there many senior-level coders and developers but only one copywriter or designer? This may indicate that the agency is more of a design-build or application development project than a creative project.

Awards and associations

Has the agency won any awards? If so, they are likely to be proudly displayed on their website or social profiles. Awards usually classify agencies, for example, the Best Social Media Campaign or Best Small Agency Model. It also applies to associations and professional bodies that may be part of the agency, which group different types of businesses according to their specifications and interests.

Found the agency of your dreams? Don’t worry, AdMonks is here. We are the best branding agency in Dubai.

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2019 trends to follow in advertising- AdMonks

By Ad-monks

In Advertising agency Dubai, Best advertising agency in Dubai, Creative Agency UAE

July 8, 2019

AdMonks-Advertising agency UAE offers the best advertising services in the UAE. Today, in this read we’ll help you with the latest trends in advertisements to help you stand out among the competitors.

Let’s get started with the topic- 2019 Advertising trends to follow.

The introduction & the rise of AR & VR – this trend is revolutionizing the whole advertising. The usage of AR & VR helps in improving the engagement of users with the help of high-quality, immersive storytelling offers them a unique user shopping experience.

AI Artificial Intelligence – Today AI is taking over the world. Like- chatbots, process automation, etc. AIs helps you in-
- Improves efficiency
- Increases productivity
- 100% customer satisfaction
- Taking the customer-centric advertising into the next level

Content is the king- For nearly all of the advertisers, the content has been the key focus. Content plays a huge role in influencing buyers to buy products. Blogs can be a vital help in influencing people.

Increase in video marketing– The influence of video incredibly Creates Trust & Awareness for the brand and products at the same time.
- Video outperforms other types of marketing since it brings more engagements.
- The highlight in video marketing is that it can convey a huge content in lesser time and are more interesting to customers rather than reading them or picturizing the same large content.
- Search engines like google index the thumbnail of videos and make it easy to rank top in search results and thereby make SEO stronger.

Where to Create Quality Videos?
Ad-Monks the leading advertising agencies in the UAE helps you in making highly influencing Videos that suit for you.

Influencer Marketing – The Updated and Hybrid marketing tool that maintains the same ideology of celebrity endorsement. But in Influencer Marketing these influencers can be anyone unlike celebrities, can be any personals, anywhere in the World with quality and unique contents in Web and Social media.
- The influencer market is the exact content driven Marketing Campaign done by Personals who have the ability to influence customers via Social Media or directly through their actions or by events.
- This Marketing technique is used by Brands in collaborating with one or more influencer and put together a strategy by research and thereby marketing directly to people following them through Web service or Social Media.
- The Main advantage of Influencer Marketing is that people talking to people Rather than a Brand talking to people which bring more trust and branding.

Voice search advertising – Voice Assistance have a great impact on Marketing. Internet giants like Google and Amazon have their own Voice search modules like Google Home and Amazon Echo which provide voice assistance for things on the web. Apple Siri and Microsoft Cortana are the other voice assistance which either gives voice to voice reply or voice to search results. Ranking in these Voice searches is a crucial fact for brands to maintain brand value and also help customers to reach for further dealing.

Connected TV advertising – Connected TV’s can be a Smart TV or gaming console like Xbox or Playstation plugged to television and have internet access. These can be considered as the main streams for video ads

Need helping hands with the best advertising serves in UAE?

Well, as we mentioned above AdMonks Advertising LLC stands at the top among the other advertising agency UAE. If you need any helping hand with advertising services you can-

Mail us to-
- info@ad-monks.com

Or Simply visit us here-
- AdMonks Advertising LLC
  #105, Al Safa, Khalid Bin Waleed Street,
  Bur Dubai Dubai – UAE

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2019 New Trends & Tips For Better Advertising – Admonks

By Ad-monks

In Advertising agency Dubai, Advertising agency UAE, Best advertising agency in Dubai

March 8, 2019

advertising trends from the best advertising agency in dubai- Admonks

It’s a new year & the new trends & new brands are hitting the market so it’s a general concern for most of us how to stand out among advertising agency in Dubai or how to become the best advertising agency in Dubai.

We Admonks received lots of emails asking our secret on how we became the most reputed advertising agency in Dubai.

So, we’ve decided to make this post exclusively for helping our readers to establish themselves as a good advertising agency in Dubai. Here are the new trends & tips for advertising for the year 2019.

Without a delay let’s get started!

Tips To follow-

Stay committed to your clients
Try new trends
Always communicate with your clients to understand their vision & requirement

Advertising Trends to follow in 2019

AI (Artificial intelligence)-

AI-based technologies are slowly making their way to the mainstream. And, the best example of this is customer profiling.
Customer profiling- In this, the customer activity is monitored or tracked by multiple channels & network enabling the marketer to have an accurate idea about their target audience.

Content should be adapted for voice search-

Voice-enabled search is the new trend. According to recent statistics, 50% of all searches are done by voice.
Always understand the mode of communications by audiences & their preferences.
Plan your content in a conversational tone to align better with consumer’s voice searches

Combine Native marketing with more relevant & attractive video contents-

It’s a fact that video campaigns are not doing well. But, if you have a correct plan of action & execute it according to that videos can still help you.
Give your customers the best video designs & layout.
Relevant & amazing video content for your product or services can help 90% of consumers in making a purchasing decision.

The above listed are the tips & trends that will help you to stand out among advertising agency Dubai, UAE. And, once you get your website in a good position you always need to push your limits & remain consistent with the user engagement.

The above-listed tips & trends are something that we’ve tried and given us the title.

Ad-monks- The best advertising agency in Dubai

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TagAdvertising agencies in Dubai