2020 is a great opportunity to update and refine your branding. It incorporates a whole new set of factors – social awareness, authentic customer relationships, and community-centered communication. Understanding and implementing new branding strategies for building and developing your brand. No time to read it? Still, do you need to implement the most innovative branding trends in your marketing efforts? Consider working with a branding agency in Dubai. To find out if working with a company is the best way for you, We AdMonks Dubai, please feel free to contact us for a consultation.
Here are 8 big branding trends for 2020:
- Warm-toned, neon gradients
- Boldly minimal metallic materials
- Free-spirited typography
- Refined line art
- Sunny, optimistic brand designs
- Nuanced minimalism
- Visual storytelling
- Earth-toned, natural branding
Warm-toned, neon gradients
Gradients are not a new thing. You know them, you love them. Have you seen them all warm and warm recently, as in the newly refreshed Mozilla Firefox logo? That’s what we’re talking about.
Gradients are incredibly diverse, and brands now combine them with the futuristic neon color trend and give it an uber-saturated, over-the-top vibe. Warm has warm, neon colors, something different, refreshing and exciting in every aspect. Picture the most psychedelic sunset you have ever seen, then channel it into your brand personality.
Boldly minimal metallic materials
It is common to see the arrival of metals near the rush and boom of the holiday season. But the 2020 branding trends are taking bold metallic materials to the next level. We see monochrome and metallic branding, which keeps things pretty tight, so metallics can take center stage. Metallics are not empty or decorative, but rather fun, bold and modern.
These metals are remarkable, yet clean and easy to absorb. While there is something about the idea of making your brand shiny, this aesthetic grows in a minimal setting. Adding a dash of metallic to the black and white logo can elevate a brand idea.
Free-spirited typography
Typography can speak, and this year has a lot to say. Now, this is moving away from the limitations of standard fonts and forms. This is a real rebel, that typography.
This trend is all about the unusual and transformative powers of modern letters. Unique characters and unexpected shapes have replaced traditional serifs and sans serifs, allowing a brand to speak for itself in an unprecedented way.
For example, the “Beast Mode” typography has a voice, even when it just looks. Styles like these work well for brands that don’t take themselves seriously, as they can lighten the mood but make them look different and higher.
Think of this trend as Casual Friday: It’s a break from the norm, but still not available to a wider audience. It’s “out there,” but not too “out there.”
Refined line art
Adult coloring books made a revival a few years ago. This madness is still active and we now see it as influencing design and branding. In a world of constant adherence to instruments, coloring takes us back to a simpler time. In terms of branding, this trend has been influenced by an interesting design aesthetic that is both nostalgic and uber-appealing: refined line art.
The phrase “line art” often brings to mind a simple drawing of black and white, but this trend is strikingly characterized by attractive landscapes, multi-dimensional ideas, and tattoo-like aesthetics. Refined line art keeps a brand simple while still having great fun. There is a little wiggle room in this style that allows for fun flexibility as the script inside the illustration of the Vegan Desserts World logo.
Sunny, optimistic brand designs
On the high fashion runways for the Spring / Summer 2020 collections, we saw the arrival of saffron, goldenrod and other yellows. Allow sunlight.
These sunny Yellows and Oranges are the perfect representation of the youthful and great brand designs we will see in 2020. Good shades combined with simple and playful shapes create a stunning, delightful and youthful wave, a new decade full of suspicion and uncertainty that customers want as we enter. That is why creative and optimistic branding is already impressive.
Nuanced minimalism
In a roundup of our branding trends for 2019, we touched on the concept of neo-minimalism: a subset that offers an updated vision for the new era. In 2020, we continue to see fascinating repetitions of minimalism – this time with a refreshed approach and some surprising forms.
We call it nuanced Minimalism, which offers cleanliness and simplicity, but with different motivations and riveting elements – like the TRIBE logo, featuring thin bang outs that you wouldn’t expect. Within the minuscule minimalism, there is a strong focus on the negative space, with 3 letters arranged to replace the letter E, creating a Trump L oil effect.
Visual storytelling
Developing a strong brand goes far beyond the best packaging and iconic logo. It’s about your approach to telling your brand’s story. In digital and print design, we see visual-heavy branding that takes storytelling outside of its usual areas.
Visual storytelling can be achieved in many ways, such as numbered lists, animated gifs, and thoughtful infographics. The “how it works” component of the Charlie’s Choice website takes a strange approach.
The Misfits market has grown in popularity and prosperity through their dirty product subscription box. The key to their success? Excellent advertising, awesome photography, a sense of humor – yes, you essay their amazing branding ability to visualize a story through their branding. From the tongue-in-cheek typography on their packaging to the fascinating animated infographic on “Misfits Travel,” they tell a compelling story that supports their overall goals as a business.
Earth-toned, natural branding
Going green. Be eco-friendly. Reduces waste. Climate change. These are important ideas to consider when looking into the future of branding, art, and design.
These echo-friendly heart ideas have evolved from megatrends to cultural phenomena, and we’ve seen a teenage activist gain over 3 million Twitter followers. Although environment-centric trends are certainly not new, they continue to evolve and evolve. Along with this cultural shift comes a branding trend: the rise of Earth Tones and brand designs that are close to nature.
This trend goes hand in hand with a general movement towards sustainability and consciousness in branding. One of the biggest branding trends of 2020 is to respond to the times in which we live, take a stand with your brand and represent your values to the world. and if you are looking for a branding agency in Dubai. Keep in touch with us at AdMonks Advertising LLC Dubai.
