TagAdvertising

Here’s everything you need to know about the advertising & the latest trend involved in doing advertising. Also, let’s get to know more about the prime advertising agency in UAE- AdMonks

How to Create a Powerful Brand Identity – AdMonks

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Branding agency in Dubai

Hello everyone, one of the best branding agency in DubaiAdMonks is back to you with yet another blog regarding how to Create a Powerful Brand Identity.

A strong brand identity does not happen overnight. You can’t pick a few colors and put a logo together. You need to approach your design strategically. It requires a team with deep thinking, strong communication and design skills, and a close understanding of your brand.

With the right guidance, you can move through the process effectively and create a better brand identity. Fortunately, we can provide that guidance.

What Is a Brand Identity?

Branding Pro-Marti Numeire defines brand identity as “the outward appearance of a brand, including its name, trademark, appearance, and interactions.” For us, brand identity is the sum of how your brand looks, feels, and speaks to people. (Sometimes it includes sound, taste, experience, and even smell.)

Ultimately, a brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to interact with you.

What Does a Brand Identity Include?

A logo and color palette alone does not create a brand identity. When designing your identity, you need to create a comprehensive visual language that can be applied to everything from your website to packaging. Depending on your brand (the type of content you intend to create), your needs may be broader, but a basic brand identity includes:

  • Logo
  • Colors
  • Typography
  • Design System
  • Photography
  • Illustration
  • Iconography
  • Data visualization
  • Interactive elements
  • Video and motion
  • Web design

The Keys to a Strong Brand Identity 

That is, just because you designed those elements does not mean they are effective. You need to have a strong brand identity for your internal team (e.g. brand ambassadors, content creators) and the people you interact with (e.g. users). When you start the design process, make sure your brand identity is:

  • Distinct: It stands out among competitors and catches people’s attention.
  • Memorable: It makes a visual impact. (Consider Apple: The logo is so memorable they only include the logo—not their name—on their products.)
  • Scalable and flexible: It can grow and evolve with the brand.
  • Cohesive: Each piece complements the brand identity.
  • Easy to apply: It’s intuitive and clear for designers to use.

How to Build a Brand Identity

We have prepared this step-by-step guide for you to discredit the process and create a brand identity. While this process may seem intimidating, we have been through it many times with our creative partners (through our rebranding), so we know firsthand what mistakes to avoid and how to make it easier on everyone.

If you are in the early stages of preparing to rebrand your brand and are not sure where to start, follow these tips to move the process smoothly and build a strong brand identity that sets you up for success.

  • Complete Your Brand Strategy
  • Dig Into Your Current Brand Identity
  • Know Your Personas
  • Identify Your Competition
  • Write Your Creative Brief
  • Brainstorm Your Visuals

So in this digital era, a strong and excellent brand will always exist. The brand that users know is your brand. Through branding, customers will understand your business. Often many companies do not realize the importance of branding their company. We will help you to properly brand your company. Feel free to contact us at AdMonks, the best branding agency in Dubai.

The Importance of Branding – AdMonks

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Branding agency Dubai

Recently, we have been getting a lot of comments and questions about the importance of branding for an organization. And if you are looking for the best branding agency in Dubai? Don’t worry, AdMonks is here.

Let’s get started without a set time!

What is branding? Most businesses now face the problem of getting more sales and customers. Whether it is an online business or an offline business, maximizing profits is the same goal. You have to work hard to be the best in the market.

All businesses face up to the top, but it’s not as easy as it sounds. The right plan will bring your business a little closer in the process of achieving your goals. If you are struggling to achieve your goals, branding may be the best way to grow your business. So let’s discuss what branding is.

Branding is the method of representing your business to people. It creates a design, image, or logo that identifies your business and helps it stand out from the competition. This is basically something that will change your business from competitors. It helps you create your business as a brand.

What is the purpose of Branding

The goal of branding is to make people understand what your brand is for. Most people think of branding as telling people about your unique selling point (USP), but it’s all a way to communicate with people.

You have different ways to communicate with your brand messages such as emails, advertising, packaging, sponsorships, partners, and the environment in which you work.

What your customer thinks about these causes your brand image to take shape. Your brand information should be clear and strong. It all depends on the business you want from branding. After all, it helps to create a positive image for the customer.

How to do Branding

You need to create your brand offer. The brand offer is what your customers expect from you. It can be like delivering the best or making the best. Once you have done this, you need to follow the steps outlined below:

Define your brand:

You need to define your brand in a way that makes it clear to people about your purpose.

Create a logo:

If you already have a logo, that’s great, but if you don’t have it, users can easily find you by creating a logo that is easy to remember and placing it in all your business locations.

Tell about your brand message:

Make your brand message as simple as possible and make it clear to your employees and try to follow your brand message at all times.

Build your brand:

You want to work on every phase of your business because when it comes to Branding, little things also matter.

Create a tagline: 

Write a meaningful and important statement that shows your brand.

Keep your brand promise:

Your brand will only succeed if you keep your brand promise, otherwise, they will move elsewhere.

Be consistent:

This is the most important thing in creating a successful brand. Each time you need to adapt to your job.

Importance of branding:

In a highly competitive market, it is essential to stand out from the crowd. Your brand can support you and stand out from millions of competitors.

For this, you must have something that sets you apart from your competitors. Branding is important because it builds a unique identity of the business. When your brand profiles provide unique and desirable products, you value them because customers pay more for your products.

Branding creates trust with consumers:

Building trust with customers is one of the main goals of a business. Many companies have achieved this by providing consistent value. Companies can fulfil their brand promises by building trust with customers. Stability has a positive impact on consumers, making it more likely to choose a brand.

To build trust, your brand must be honest and sincere. Customer experience defines your brand identity. Brand loyalty increases with customer trust, so they are more likely to buy your product or service again.

Which is the best branding agency in Dubai?

AdMonks Advertising LLC is one of the leading branding agency in Dubai offering the best branding services to help gain trust & brand-value in the market.

Our Branding services-

  • Brand Conception
  • Brand Equity Audit
  • Branding & Guidelines
  • Packaging Design

2019 trends to follow in advertising- AdMonks

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Best advertising agency UAE

AdMonks-Advertising agency UAE offers the best advertising services in the UAE. Today, in this read we’ll help you with the latest trends in advertisements to help you stand out among the competitors. 

Let’s get started with the topic- 2019 Advertising trends to follow. 

  • The introduction & the rise of AR & VR – this trend is revolutionizing the whole advertising. The usage of AR & VR helps in improving the engagement of users with the help of high-quality, immersive storytelling offers them a unique user shopping experience.
  • AI Artificial Intelligence – Today AI is taking over the world. Like- chatbots, process automation, etc. AIs helps you in- 
    • Improves efficiency
    • Increases productivity
    • 100% customer satisfaction
    • Taking the customer-centric advertising into the next level
  • Content is the king- For nearly all of the advertisers, the content has been the key focus. Content plays a huge role in influencing buyers to buy products. Blogs can be a vital help in influencing people. 
  • Increase in video marketing–  The influence of video incredibly Creates Trust & Awareness for the brand and products at the same time.
    • Video outperforms other types of marketing since it brings more engagements.
    • The highlight in video marketing is that it can convey a huge content in lesser time and are more interesting to customers rather than reading them or picturizing the same large content.
    • Search engines like google index the thumbnail of videos and make it easy to rank top in search results and thereby make SEO stronger.

Where to Create Quality Videos? 

Ad-Monks the leading advertising agencies in the UAE helps you in making highly influencing Videos that suit for you.

  • Influencer Marketing – The Updated and Hybrid marketing tool that maintains the same ideology of celebrity endorsement. But in Influencer Marketing these influencers can be anyone unlike celebrities, can be any personals, anywhere in the World with quality and unique contents in Web and Social media.
    • The influencer market is the exact content driven Marketing Campaign done by Personals who have the ability to influence customers via Social Media or directly through their actions or by events.   
    • This Marketing technique is used by Brands in collaborating with one or more influencer and put together a strategy by research and thereby marketing directly to people following them through Web service or Social Media.
    • The Main advantage of Influencer Marketing is that people talking to people Rather than a Brand talking to people which bring more trust and branding.  
  • Voice search advertising – Voice Assistance have a great impact on Marketing. Internet giants like Google and Amazon have their own Voice search modules like Google Home and Amazon Echo which provide voice assistance for things on the web. Apple Siri and Microsoft Cortana are the other voice assistance which either gives voice to voice reply or voice to search results. Ranking in these Voice searches is a crucial fact for brands to maintain brand value and also help customers to reach for further dealing.
  • Connected TV advertising – Connected TV’s can be a Smart TV or gaming console like Xbox or Playstation plugged to television and have internet access. These can be considered as the main streams for video ads

Need helping hands with the best advertising serves in UAE?

Well, as we mentioned above AdMonks Advertising LLC stands at the top among the other advertising agency UAE. If you need any helping hand with advertising services you can-

  • Contact us here-
    • PH: +971 4 2941920, +971 55 550 7427
  • Mail us to-
    • info@ad-monks.com

Help Guide to Find Best Advertising Agency Dubai, UAE- Ad-monks

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best advertising agency in dubai

Establishing your business in Dubai is a really tough job! Well, we Ad-monks the leading advertising agency Dubai makes your job easy with the help of our effective advertising services.

Why Ad-monks- advertising agency UAE? Well, that’s something now you might be wondering.

Ad-monks the prime advertising agency Dubai, UAE offers you the latest tactics and methods in advertising that will help you stand out among your competitors.

Our agency is reputed as the leading advertising agency UAE and we’ve made it possible with our years of experience and the fame that our clients have given us.

Wondering what are the services that make us the best advertising agency UAE

Our advertising services are-

  • Marketing Communication-

Strategies implemented either directly or by indirect means to the customers in influencing them to purchase the product.

  • 360 Campaign Ideation-

360 campaign includes digital mediums like Mobile phones, Television, and Social media. As the newer technologies arrive, marketers need to add them to cope up with it that’s something we do with our 360 Campaign Ideation.

  • Promotional Campaigns-

Series of advertisements using various marketing tools that share similar messages and thoughts to promote a business or an event

  • Marketing Collateral-

The collection of media used to support the sales of a product or service that the firm is offering.

  • Multimedia Production-  

Any sort of production that uses imagery and a combination of text, audio, and graphics to promote the services or product that the firm is offering.

  • Media Strategy & Optimization-  

A social media optimization strategy should focus on growing your presence and achieving measurable results.

Media Planning & Buying- It’s the processes associated with the negotiating, strategizing and purchasing of ad placements.

We, Ad-monks are proud to announce that we’ve made it to the list of top 10 advertising agencies Dubai & we are with you to build a name in the market. Our team and our firm are always there to help you grow and become the No. #1 among your competitors and thereby becoming the leaders in the market.

Trust Ad-monks for the best advertising services. Come & grow with the best advertising agency Dubai, UAE- Ad-monks

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