CategoryCreative Agency UAE

Looking for Best Advertising Agencies in Dubai? AdMonks, one of the leading advertising agency in Dubai providing Creative, Branding & Graphic Design services.

How to choose the right branding agency – AdMonks

H
Branding agency in Dubai

A great branding agency can help you change your business and reach new markets and customers. But how do you decide the right one? Don’t worry, AdMonks can help you. We are the best branding agency in Dubai.

Why work with a branding agency?

Hiring an agency is an important investment. The return on that investment will not be immediate. This can be an invaluable move, even in the early days of your business. Here are some reasons why becoming an agency is the best option for your company.

Keeps business-as-usual ticking over

By hiring an agency, you reserve your in-house resources for the best day-to-day tasks they do.

Expertise and efficiency

An agency can do things faster and more efficiently than your in-house team because they do this every day and get into the fine art.

Market knowledge

Agency professionals have an incredible knowledge base – they meet and work with a wide variety of businesses and learn from everyone. They will have a balanced overview of what’s out there and what’s best for different types of companies.

A fresh perspective

An outsider party cannot identify things about your business. They will have a clear vision of your strengths, weaknesses, and opportunities, and their observations will positively impact your entire business strategy.

So, if you have decided that hiring an agency is right for you, here are some key points on how to do it.

Consider location

Sometimes, a geographically local agency is the best choice because it means you can find and work with their team individually. Later, some businesses prefer agencies to work remotely so that they can utilize the special skills available in big cities, or because they have the agency in the same location as the company’s target market, giving them a natural advantage in shared Culture.

Be proactive, not reactive

The decision to hire a branding agency should be something that you strategically make. Of course, it is in an ideal world. Typically, the question of whether to hire a design or creative agency comes in reply to a specific need. You may have decided to rebrand, you are ready for a shiny new logo, or you are launching a new product with a lot of potentials. While an event may trigger this, make a decision based on the needs of your entire business.

Know where to find branding agencies

Nowadays, it’s much easier to find an agency than your smartphone. You can find lists of creative agencies for hire through online portals such as Agency Finder, AdForum, or Digital Agency Network.

How to compare different branding agencies

Being unique, new, and different is something that an agency can excel at, and many agencies pride themselves on being one of a kind. But the lack of general terms and service descriptions can sometimes make it difficult for potential clients to compare offers and choose between different agencies. Here are some ways to make sure you don’t compare apples to oranges.

Price

Ask the agency about their billing model to see how prices are calculated. Many people use a day rate and charge a fee depending on how much time they spend there. The entire agency may have a mixed day rate or a higher day rate for more senior and talented staff members, such as creative directors.

The day rate may be used to estimate a quote or estimate of work initially approved by you and your agency, or it can be used on an open ‘time and materials’ basis, which expires – the expiration of the project will expand over time.

Another way of billing is to charge a fixed fee. This is where the cost of a product or service is always equal, and this implies that the agency has a well-established process that is usually used by all their clients.

Skills and team composition

Many creative agencies offer a wide range of services, but often they have certain skills that are important, new, and developing. To get a taste of where an agency’s strengths lie, try looking at the individuals who make up their team.

Check out the agencies’ About Us page on their website, or review their profiles on LinkedIn, and see what kind of skill-sets they represent and how many staff members work in each specialism.

For example, are there many senior-level coders and developers but only one copywriter or designer? This may indicate that the agency is more of a design-build or application development project than a creative project.

Awards and associations

Has the agency won any awards? If so, they are likely to be proudly displayed on their website or social profiles. Awards usually classify agencies, for example, the Best Social Media Campaign or Best Small Agency Model. It also applies to associations and professional bodies that may be part of the agency, which group different types of businesses according to their specifications and interests.

Found the agency of your dreams? Don’t worry, AdMonks is here. We are the best branding agency in Dubai.

Tactical Ways to Choose the Best Advertising Agency – AdMonks

T
Best advertising agency in Dubai

Dubai is one of the fast-growing business spots succeeding in the world every day. And establishing a business in Dubai is a tough job. And, with the help of advertising, you can easily grow your business, and for that, you need help from the best advertising agency in Dubai.

Well, here you will understand the benefits of doing advertising, also we assist you to find the best advertising agency in Dubai

What is advertising

Advertising is a marketing communication that uses a publicly sponsored, non-personalized message to promote or market a product, service, or idea. Sponsors of advertising are usually businesses that want to promote their products or services.

how to choose an advertising agency

Before you choose an advertising agency, take a deeper look at your advertising needs and the skills, reputation, and fees of the agencies that interest you.

The advertising agency of your choice may create everything from print advertising to email campaigns. Potential clients will play a crucial role in determining how your company sees you.

Here are a few more steps on how to choose an advertising agency

Decide what services you need

Before you hire an advertising agency, determine why you hire them. Do you only need a few marketing materials, such as a sales letter or postcard? If so, you may need a freelance copywriter or graphic designer, not a full-fledged advertising agency.

However, if you need an extensive marketing campaign, from print ads to radio spots, you will need the help of an agency. If you need help deciding what kind of ad campaign to launch, or if you need someone to place ads for you, you’ll need an agency.

Determine your advertising budget

Larger agencies usually charge more than smaller agencies, especially if they offer more services. Even if you want to hire a reputable agency, their fees may be more than you can afford.

As a result, you can only offer limited services from them, but a more comprehensive plan can be afforded to a smaller agency.

Decide if you want someone local

With tools like e-mail, video conferencing and instant messaging, real-time communication with people across the country and around the world is easier than ever.

You are no longer limited to choosing an agency in your city. Before you choose an agency, decide who you want to serve in the community you serve, especially if you are a small business serving a specific city or region.

Match the size of your company to the size of the ad agency

If you run a small business, a small agency can serve you well. Larger agencies may offer more services, but they can also offer their best talent to more advanced clients.

However, with smaller agencies, you are more likely to get personal attention and have access to their most talented employees, which often includes the president or CEO.

Also, if you are a small company, you may not need all the services that a large agency offers. However, if you run a large corporation, you need to work with a large agency that can handle a wide variety of advertising services.

Take a closer look at agencies you’re interested in

On a typical business day, visit the agency and ask if you can monitor the staff. You can get a better idea of ​​how the agency works, how its employees work together, and if you’re comfortable with the company’s style and employees.

Also, request job samples made for other clients and ask for 2 or 3 references from existing or former clients.

Importance of Proper Advertising in Every Business

An advertisement has an important role in every business, especially new businesses. The business world is competitive, and advertising is used to raise awareness about a product or business, to build a relationship, a brand, and to set up a company, product, or service against a profit-making competition.

Advertising is very important in every business as it can be one of the most essential aspects of a business. It is how you are gonna join with your customers because chances are, your target market will end up buying your product or service if they feel they are truly connected.

Below are four reasons why advertising must be a company’s best friend:

Ads bring new customers:-  The market is changing, and more and more customers are moving in and out of your area. New users mean you have a new target audience to reach. Advertising gives your new customer that your product is successful in the market.

Ads promote repeat business:With all the choices customers can buy, many loyal customers have left the previous brands for other options. Advertising tells your customers why they chose your business in the first place and why they should continue to choose you in the future.

Ads help your business compete:- Many users in the market want to buy your product or service at any time. Advertising helps businesses wait on the right page competing with other businesses. Advertising is how you influence the customer you choose.

Ads provided money to your company:- What it comes down to; Advertising is successful. Advertising drives customers into your business and gets more sales.

When customers see strong and positive ads, they are more willing to buy, and always choose your business, among other options. Spend time and money advertising your business and you will see how it can make a big difference in your company.

If you are looking for the best advertising agency in Dubai, AdMonks is the best you can get. Have faith in us and we help you become leaders in your competitors. AdMonks is a synonym for the best advertising agency in Dubai. Visit us

Ideas That Will Help You Out in branding – AdMonks

I
Best branding Agency Dubai

A strong brand gives your business a boost, builds credibility, and yes – branding is no doubt a game-changer. AdMonks, The best branding agency Dubai, Before we jump into the expert steps to follow branding in 2020, let’s take a look at what branding means in this era.

What Is Branding And Why Is It Important For Your Business?

By definition, branding is a marketing practice in which a company produces a name, logo, or design that can be easily known as belonging to the company. It helps to identify a product and distinguish it from other products and services.

Branding is important because it not only creates a memorable impression on consumers but also allows your customers and clients to know what to expect from your company. This is a way to differentiate yourself from competitors and showcase what you have to offer.

Your brand is built on a true representation of who you are and how you want to be as a business.

Why Is Branding Important?

Branding is important for a business because it affects your company as a whole. Branding can change how people view your brand, which can lead to new business and increase brand awareness.

Branding Gets Recognition

One of the most important reasons why branding is important to a business is how a company is recognized and made known to its consumers.

The logo is the most important part of branding, especially when it comes to this aspect, which is the face of the company.

Increases Business Value

Branding is important when trying to create a business of the future. And a completely established brand can increase the value of a business by providing more profit to the company.

This makes it a more attractive investment chance because of its solid position in the market.

Generates New Customers

A good brand will have no problem in increasing the referral business. Effective branding means that customers have a good impression of the company.

And they are more likely to do business with you because of the knowledge and opinion of using a name they can trust.

Once a brand is well established, word of mouth can be the most powerful and effective advertising technology for the company.

Benefits of branding for your business

  • Customer Awareness

Due to the high use of social media and promotional and marketing activities such as digital marketing, the consumer today is faced with various options and choices, and every brand in the market is trying to build its presence known to the minds of its consumers and its offerings.

  • Customer Loyalty

If the customer buys the product or service with the brand and experiences great customer service, he will come back for a repeat purchase.

At the same customer sees the brand’s branding and promotional campaigns when they are signing up for signage, print ads, television ads, social media, or digital channels; He remembers his relationship with the brand and feels also happy and confident about his purchasing decision.

  • Product Differentiation

There are various brands in the market offering related products and services to the same set of customers and the target market, but there are unique factors that differentiate one product from another.

To make consumers aware of this product differentiation factor is the function of transforming the brand’s products through branding products, various campaigns, and tools into features that set them apart from others in the market.

  • Introduction of new products and services

By using the right branding measures, the goals of customer loyalty and the high sales and profitability of the brand with a particular product or service, the brand has a strong heritage and can introduce new products and services.

Quality offers and excellent customer service levels. And users have a lot of trust and confidence in the brand and will be involved in buying new products or services that have been introduced.

The brand can tap into a new set of target audiences and untouched market locations.

Latest trends involved in brands

  • Personalize your brand
  • Use chatbots and other immersive technology
  • Pay attention to online communities
  • Increase brand loyalty with creative customer experiences
  • Have a social conscience
  • Think about mobile-first
  • Use Influencer marketing
  • Go for native display advertising
  • Create valuable content

While looking for the best branding agency Dubai. We are always ready to help you with our branding services. Be a brand with the best branding agency Dubai – Admonks.

Resources To Help You with the best branding trends in 2020

R
Branding agency in Dubai

2020 is a great opportunity to update and refine your branding. It incorporates a whole new set of factors – social awareness, authentic customer relationships, and community-centered communication. Understanding and implementing new branding strategies for building and developing your brand. No time to read it? Still, do you need to implement the most innovative branding trends in your marketing efforts?  Consider working with a branding agency in Dubai. To find out if working with a company is the best way for you, We AdMonks Dubai, please feel free to contact us for a consultation.

Here are 8 big branding trends for 2020:

  1. Warm-toned, neon gradients
  2. Boldly minimal metallic materials
  3. Free-spirited typography
  4. Refined line art
  5. Sunny, optimistic brand designs
  6. Nuanced minimalism
  7. Visual storytelling
  8. Earth-toned, natural branding

Warm-toned, neon gradients

Gradients are not a new thing. You know them, you love them. Have you seen them all warm and warm recently, as in the newly refreshed Mozilla Firefox logo? That’s what we’re talking about.

Gradients are incredibly diverse, and brands now combine them with the futuristic neon color trend and give it an uber-saturated, over-the-top vibe. Warm has warm, neon colors, something different, refreshing and exciting in every aspect. Picture the most psychedelic sunset you have ever seen, then channel it into your brand personality.

Boldly minimal metallic materials

It is common to see the arrival of metals near the rush and boom of the holiday season. But the 2020 branding trends are taking bold metallic materials to the next level. We see monochrome and metallic branding, which keeps things pretty tight, so metallics can take center stage. Metallics are not empty or decorative, but rather fun, bold and modern.

These metals are remarkable, yet clean and easy to absorb. While there is something about the idea of ​​making your brand shiny, this aesthetic grows in a minimal setting. Adding a dash of metallic to the black and white logo can elevate a brand idea.

Free-spirited typography

Typography can speak, and this year has a lot to say. Now, this is moving away from the limitations of standard fonts and forms. This is a real rebel, that typography.

This trend is all about the unusual and transformative powers of modern letters. Unique characters and unexpected shapes have replaced traditional serifs and sans serifs, allowing a brand to speak for itself in an unprecedented way.

For example, the “Beast Mode” typography has a voice, even when it just looks. Styles like these work well for brands that don’t take themselves seriously, as they can lighten the mood but make them look different and higher.

Think of this trend as Casual Friday: It’s a break from the norm, but still not available to a wider audience. It’s “out there,” but not too “out there.”

Refined line art

Adult coloring books made a revival a few years ago. This madness is still active and we now see it as influencing design and branding. In a world of constant adherence to instruments, coloring takes us back to a simpler time. In terms of branding, this trend has been influenced by an interesting design aesthetic that is both nostalgic and uber-appealing: refined line art.

The phrase “line art” often brings to mind a simple drawing of black and white, but this trend is strikingly characterized by attractive landscapes, multi-dimensional ideas, and tattoo-like aesthetics. Refined line art keeps a brand simple while still having great fun. There is a little wiggle room in this style that allows for fun flexibility as the script inside the illustration of the Vegan Desserts World logo.

Sunny, optimistic brand designs

On the high fashion runways for the Spring / Summer 2020 collections, we saw the arrival of saffron, goldenrod and other yellows. Allow sunlight.

These sunny Yellows and Oranges are the perfect representation of the youthful and great brand designs we will see in 2020. Good shades combined with simple and playful shapes create a stunning, delightful and youthful wave, a new decade full of suspicion and uncertainty that customers want as we enter. That is why creative and optimistic branding is already impressive.

Nuanced minimalism

In a roundup of our branding trends for 2019, we touched on the concept of neo-minimalism: a subset that offers an updated vision for the new era. In 2020, we continue to see fascinating repetitions of minimalism – this time with a refreshed approach and some surprising forms.

We call it nuanced Minimalism, which offers cleanliness and simplicity, but with different motivations and riveting elements – like the TRIBE logo, featuring thin bang outs that you wouldn’t expect. Within the minuscule minimalism, there is a strong focus on the negative space, with 3 letters arranged to replace the letter E, creating a Trump L oil effect.

Visual storytelling

Developing a strong brand goes far beyond the best packaging and iconic logo. It’s about your approach to telling your brand’s story. In digital and print design, we see visual-heavy branding that takes storytelling outside of its usual areas.

Visual storytelling can be achieved in many ways, such as numbered lists, animated gifs, and thoughtful infographics. The “how it works” component of the Charlie’s Choice website takes a strange approach.

The Misfits market has grown in popularity and prosperity through their dirty product subscription box. The key to their success? Excellent advertising, awesome photography, a sense of humor – yes, you essay their amazing branding ability to visualize a story through their branding. From the tongue-in-cheek typography on their packaging to the fascinating animated infographic on “Misfits Travel,” they tell a compelling story that supports their overall goals as a business.

Earth-toned, natural branding

Going green. Be eco-friendly. Reduces waste. Climate change. These are important ideas to consider when looking into the future of branding, art, and design.

These echo-friendly heart ideas have evolved from megatrends to cultural phenomena, and we’ve seen a teenage activist gain over 3 million Twitter followers. Although environment-centric trends are certainly not new, they continue to evolve and evolve. Along with this cultural shift comes a branding trend: the rise of Earth Tones and brand designs that are close to nature.

This trend goes hand in hand with a general movement towards sustainability and consciousness in branding. One of the biggest branding trends of 2020 is to respond to the times in which we live, take a stand with your brand and represent your values to the world. and if you are looking for a branding agency in Dubai. Keep in touch with us at AdMonks Advertising LLC Dubai.

Ideas To Spark Your Branding Strategies in 2020 – AdMonks

I
Branding agency Dubai

Branding strategies are being approached differently in 2020. Strong competition and constant technological discovery have changed the concept of branding forever. Today, it reaches very beyond mere visual differentiation. AdMonks Advertising LLC – Leading branding agency Dubai

It encompasses a whole new set of elements – social consciousness, authentic customer relationships, and community-centered communication. Building and developing your brand includes understanding and executing new branding strategies.

Don’t hold time to read this? But still, need to implement the most advanced branding strategies into your marketing efforts? Consider working with a branding agency Dubai. Feel free to contact us for a free consultation to see if working with a company is the best route for you.

Top Branding Strategies for Your Business

Personalize your brand

Customers related to people, not products. If they can relate to your brand in a more personalized way, they are more likely to trust it. You need to build genuine relationships with customers rather than just trying to sell to them.  They are looking for a personalized experience.

Use chatbots and other immersive technology

The latest technologies, like chatbots, are transforming the way companies interact with customers and create new branding trends that appear on the horizon.

However, chatbots are no longer considered a new trend in the marketing industry. This tool has proven itself to be vital for every brand. This new wave in AI is helping brands to be more interactive when it comes to engaging customers.

It has also paved the way for conversational marketing that allows the brand to guide users in their buyer journey at all times.

Pay attention to online communities

One of the growing branding trends in online branded communities. These forums provide a platform where customers can talk about brand-related matters and provide advice and tips.

This allows brands to talk about products and understand customers’ needs without trying to sell.

Increase brand loyalty with creative customer experiences

Here’s what one of the customer service managers has to say about the creative way in which customers can communicate with the company, Our consumers can contact us 24 hours a day. They can track their orders online and can even interact directly with writers.

We also have an integrated messaging system where they can upload instructions and post further information.

 Have a social conscience

Some branding strategies are rather temporal and become abandoned as fast as they appeared. However, social conscience is something that is of permanent importance. Today customers want to understand that companies care about the same causes they do.

They want companies to care about the environment and be more intentional about inclusion, diversity, and opportunity. Modern brands need to prove that they care about people as much as profits to improve trust and loyalty.

Millennials believe multinationals have the ability to alleviate some of society’s biggest problems and want them to do more.

Think about mobile-first

In 2020, even more, importance will be placed on increasing mobile user interaction. This has already been the strategy for quite some time, and those who don’t embrace will not be aggressive.

There’s a high possibility that your emails are being read on mobile if the content is not a custom-fit, you will lose out. CTA buttons, for example, need to be big enough to click but not so big that they take up the whole screen.

Use Influencer marketing

Influencer marketing has been popular for some time, and this strategy shows no signs of abating. As much as half the population appears to depend on suggestions from influencers when making purchases.

Companies flocked to influencers in 2019 to help sell their products, and this practice remains the top one among branding strategies in 2020.

Go for native display advertising

Display adverts are not enough in 2020. The common banner advert has a very low click-through rate. Placing highly, targeted promotional content that equals real-time inquiries ensures that readers get more suitable advertising content.

Native display ad income is expected to make up a huge percentage of total display ad revenue in the future. Native adverts are content-based, so they are more unobtrusive and mingle in seamlessly with the surrounding content. This content has to provide value to a customer and not just be an advert disguised as content.

Create an all-encompassing marketing strategy

A meaningful strategy requires a unified approach. It needs to be discussed by representatives from different departments such as Advertising, marketing, and branding services. Proposals and suggestions should all be taken into consideration in coming up with a successful strategy.

Creating this type of strategy can be tasking if you aren’t already familiar with all the branding and advertising opportunities available to you. Consider hiring a branding agency Dubai to aid in this process.

Brand positioning today requires a different way from traditional methods. It has to encompass far more and relate to customers on many levels. If you want to learn more about how to apply these branding trends to your digital marketing strategy, AdMonks can help you grow your business this year.

2019 trends to follow in advertising- AdMonks

2
Best advertising agency UAE

AdMonks-Advertising agency UAE offers the best advertising services in the UAE. Today, in this read we’ll help you with the latest trends in advertisements to help you stand out among the competitors. 

Let’s get started with the topic- 2019 Advertising trends to follow. 

  • The introduction & the rise of AR & VR – this trend is revolutionizing the whole advertising. The usage of AR & VR helps in improving the engagement of users with the help of high-quality, immersive storytelling offers them a unique user shopping experience.
  • AI Artificial Intelligence – Today AI is taking over the world. Like- chatbots, process automation, etc. AIs helps you in- 
    • Improves efficiency
    • Increases productivity
    • 100% customer satisfaction
    • Taking the customer-centric advertising into the next level
  • Content is the king- For nearly all of the advertisers, the content has been the key focus. Content plays a huge role in influencing buyers to buy products. Blogs can be a vital help in influencing people. 
  • Increase in video marketing–  The influence of video incredibly Creates Trust & Awareness for the brand and products at the same time.
    • Video outperforms other types of marketing since it brings more engagements.
    • The highlight in video marketing is that it can convey a huge content in lesser time and are more interesting to customers rather than reading them or picturizing the same large content.
    • Search engines like google index the thumbnail of videos and make it easy to rank top in search results and thereby make SEO stronger.

Where to Create Quality Videos? 

Ad-Monks the leading advertising agencies in the UAE helps you in making highly influencing Videos that suit for you.

  • Influencer Marketing – The Updated and Hybrid marketing tool that maintains the same ideology of celebrity endorsement. But in Influencer Marketing these influencers can be anyone unlike celebrities, can be any personals, anywhere in the World with quality and unique contents in Web and Social media.
    • The influencer market is the exact content driven Marketing Campaign done by Personals who have the ability to influence customers via Social Media or directly through their actions or by events.   
    • This Marketing technique is used by Brands in collaborating with one or more influencer and put together a strategy by research and thereby marketing directly to people following them through Web service or Social Media.
    • The Main advantage of Influencer Marketing is that people talking to people Rather than a Brand talking to people which bring more trust and branding.  
  • Voice search advertising – Voice Assistance have a great impact on Marketing. Internet giants like Google and Amazon have their own Voice search modules like Google Home and Amazon Echo which provide voice assistance for things on the web. Apple Siri and Microsoft Cortana are the other voice assistance which either gives voice to voice reply or voice to search results. Ranking in these Voice searches is a crucial fact for brands to maintain brand value and also help customers to reach for further dealing.
  • Connected TV advertising – Connected TV’s can be a Smart TV or gaming console like Xbox or Playstation plugged to television and have internet access. These can be considered as the main streams for video ads

Need helping hands with the best advertising serves in UAE?

Well, as we mentioned above AdMonks Advertising LLC stands at the top among the other advertising agency UAE. If you need any helping hand with advertising services you can-

  • Contact us here-
    • PH: +971 4 2941920, +971 55 550 7427
  • Mail us to-
    • info@ad-monks.com

Creativity in Advertising – Things to Know About

C
AdMonks- branding agency in Dubai

Creativity is a kind of divergent thinking. Creativity relies on unusual and unobvious things. It is said that when it comes to advertising, creative advertising is the most efficient one. If you ask a business professional, the person will surely suggest creative advertising to grab your market. As Stephen Vogel, the CCO at Ogilvy & Mather Germany says, “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with fewer media spending, and builds a fan community…faster.” Creative advertising is found to be more effective in inspiring people.  Researchers have found that creative messages get more attention and positive attitude from people than plain advertisements. Creative advertising has got more popular around the world. The best advertising agency in Dubai is more competitive these days as there is plenty of new team coming up every day. You’ll find creative advertising Dubai in every nook and corner and it is difficult to pick one. If you are looking for the best agency that offers creative advertising agency Dubai, go for one who has the best creative concepts for your market.
A creative agency must understand your market and product thoroughly so as to catch the attention of the right audience. When you start advertising a campaign for your brand, remember one thing- don’t be afraid of change. A change in the way you optimize your brand and product will decide on your longevity in the market. Always choose the best creative advertising agency UAE to stand out from the crowd.

 

Follow us on instagram

Instagram has returned empty data. Please authorize your Instagram account in the plugin settings .

Posts

Tags

Categories

Get in touch