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Resources To Help You with the best branding trends in 2020

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Branding agency in Dubai

2020 is a great opportunity to update and refine your branding. It incorporates a whole new set of factors – social awareness, authentic customer relationships, and community-centered communication. Understanding and implementing new branding strategies for building and developing your brand. No time to read it? Still, do you need to implement the most innovative branding trends in your marketing efforts?  Consider working with a branding agency in Dubai. To find out if working with a company is the best way for you, We AdMonks Dubai, please feel free to contact us for a consultation.

Here are 8 big branding trends for 2020:

  1. Warm-toned, neon gradients
  2. Boldly minimal metallic materials
  3. Free-spirited typography
  4. Refined line art
  5. Sunny, optimistic brand designs
  6. Nuanced minimalism
  7. Visual storytelling
  8. Earth-toned, natural branding

Warm-toned, neon gradients

Gradients are not a new thing. You know them, you love them. Have you seen them all warm and warm recently, as in the newly refreshed Mozilla Firefox logo? That’s what we’re talking about.

Gradients are incredibly diverse, and brands now combine them with the futuristic neon color trend and give it an uber-saturated, over-the-top vibe. Warm has warm, neon colors, something different, refreshing and exciting in every aspect. Picture the most psychedelic sunset you have ever seen, then channel it into your brand personality.

Boldly minimal metallic materials

It is common to see the arrival of metals near the rush and boom of the holiday season. But the 2020 branding trends are taking bold metallic materials to the next level. We see monochrome and metallic branding, which keeps things pretty tight, so metallics can take center stage. Metallics are not empty or decorative, but rather fun, bold and modern.

These metals are remarkable, yet clean and easy to absorb. While there is something about the idea of ​​making your brand shiny, this aesthetic grows in a minimal setting. Adding a dash of metallic to the black and white logo can elevate a brand idea.

Free-spirited typography

Typography can speak, and this year has a lot to say. Now, this is moving away from the limitations of standard fonts and forms. This is a real rebel, that typography.

This trend is all about the unusual and transformative powers of modern letters. Unique characters and unexpected shapes have replaced traditional serifs and sans serifs, allowing a brand to speak for itself in an unprecedented way.

For example, the “Beast Mode” typography has a voice, even when it just looks. Styles like these work well for brands that don’t take themselves seriously, as they can lighten the mood but make them look different and higher.

Think of this trend as Casual Friday: It’s a break from the norm, but still not available to a wider audience. It’s “out there,” but not too “out there.”

Refined line art

Adult coloring books made a revival a few years ago. This madness is still active and we now see it as influencing design and branding. In a world of constant adherence to instruments, coloring takes us back to a simpler time. In terms of branding, this trend has been influenced by an interesting design aesthetic that is both nostalgic and uber-appealing: refined line art.

The phrase “line art” often brings to mind a simple drawing of black and white, but this trend is strikingly characterized by attractive landscapes, multi-dimensional ideas, and tattoo-like aesthetics. Refined line art keeps a brand simple while still having great fun. There is a little wiggle room in this style that allows for fun flexibility as the script inside the illustration of the Vegan Desserts World logo.

Sunny, optimistic brand designs

On the high fashion runways for the Spring / Summer 2020 collections, we saw the arrival of saffron, goldenrod and other yellows. Allow sunlight.

These sunny Yellows and Oranges are the perfect representation of the youthful and great brand designs we will see in 2020. Good shades combined with simple and playful shapes create a stunning, delightful and youthful wave, a new decade full of suspicion and uncertainty that customers want as we enter. That is why creative and optimistic branding is already impressive.

Nuanced minimalism

In a roundup of our branding trends for 2019, we touched on the concept of neo-minimalism: a subset that offers an updated vision for the new era. In 2020, we continue to see fascinating repetitions of minimalism – this time with a refreshed approach and some surprising forms.

We call it nuanced Minimalism, which offers cleanliness and simplicity, but with different motivations and riveting elements – like the TRIBE logo, featuring thin bang outs that you wouldn’t expect. Within the minuscule minimalism, there is a strong focus on the negative space, with 3 letters arranged to replace the letter E, creating a Trump L oil effect.

Visual storytelling

Developing a strong brand goes far beyond the best packaging and iconic logo. It’s about your approach to telling your brand’s story. In digital and print design, we see visual-heavy branding that takes storytelling outside of its usual areas.

Visual storytelling can be achieved in many ways, such as numbered lists, animated gifs, and thoughtful infographics. The “how it works” component of the Charlie’s Choice website takes a strange approach.

The Misfits market has grown in popularity and prosperity through their dirty product subscription box. The key to their success? Excellent advertising, awesome photography, a sense of humor – yes, you essay their amazing branding ability to visualize a story through their branding. From the tongue-in-cheek typography on their packaging to the fascinating animated infographic on “Misfits Travel,” they tell a compelling story that supports their overall goals as a business.

Earth-toned, natural branding

Going green. Be eco-friendly. Reduces waste. Climate change. These are important ideas to consider when looking into the future of branding, art, and design.

These echo-friendly heart ideas have evolved from megatrends to cultural phenomena, and we’ve seen a teenage activist gain over 3 million Twitter followers. Although environment-centric trends are certainly not new, they continue to evolve and evolve. Along with this cultural shift comes a branding trend: the rise of Earth Tones and brand designs that are close to nature.

This trend goes hand in hand with a general movement towards sustainability and consciousness in branding. One of the biggest branding trends of 2020 is to respond to the times in which we live, take a stand with your brand and represent your values to the world. and if you are looking for a branding agency in Dubai. Keep in touch with us at AdMonks Advertising LLC Dubai.

Ideas To Spark Your Branding Strategies in 2020 – AdMonks

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Branding agency Dubai

Branding strategies are being approached differently in 2020. Strong competition and constant technological discovery have changed the concept of branding forever. Today, it reaches very beyond mere visual differentiation. AdMonks Advertising LLC – Leading branding agency Dubai

It encompasses a whole new set of elements – social consciousness, authentic customer relationships, and community-centered communication. Building and developing your brand includes understanding and executing new branding strategies.

Don’t hold time to read this? But still, need to implement the most advanced branding strategies into your marketing efforts? Consider working with a branding agency Dubai. Feel free to contact us for a free consultation to see if working with a company is the best route for you.

Top Branding Strategies for Your Business

Personalize your brand

Customers related to people, not products. If they can relate to your brand in a more personalized way, they are more likely to trust it. You need to build genuine relationships with customers rather than just trying to sell to them.  They are looking for a personalized experience.

Use chatbots and other immersive technology

The latest technologies, like chatbots, are transforming the way companies interact with customers and create new branding trends that appear on the horizon.

However, chatbots are no longer considered a new trend in the marketing industry. This tool has proven itself to be vital for every brand. This new wave in AI is helping brands to be more interactive when it comes to engaging customers.

It has also paved the way for conversational marketing that allows the brand to guide users in their buyer journey at all times.

Pay attention to online communities

One of the growing branding trends in online branded communities. These forums provide a platform where customers can talk about brand-related matters and provide advice and tips.

This allows brands to talk about products and understand customers’ needs without trying to sell.

Increase brand loyalty with creative customer experiences

Here’s what one of the customer service managers has to say about the creative way in which customers can communicate with the company, Our consumers can contact us 24 hours a day. They can track their orders online and can even interact directly with writers.

We also have an integrated messaging system where they can upload instructions and post further information.

 Have a social conscience

Some branding strategies are rather temporal and become abandoned as fast as they appeared. However, social conscience is something that is of permanent importance. Today customers want to understand that companies care about the same causes they do.

They want companies to care about the environment and be more intentional about inclusion, diversity, and opportunity. Modern brands need to prove that they care about people as much as profits to improve trust and loyalty.

Millennials believe multinationals have the ability to alleviate some of society’s biggest problems and want them to do more.

Think about mobile-first

In 2020, even more, importance will be placed on increasing mobile user interaction. This has already been the strategy for quite some time, and those who don’t embrace will not be aggressive.

There’s a high possibility that your emails are being read on mobile if the content is not a custom-fit, you will lose out. CTA buttons, for example, need to be big enough to click but not so big that they take up the whole screen.

Use Influencer marketing

Influencer marketing has been popular for some time, and this strategy shows no signs of abating. As much as half the population appears to depend on suggestions from influencers when making purchases.

Companies flocked to influencers in 2019 to help sell their products, and this practice remains the top one among branding strategies in 2020.

Go for native display advertising

Display adverts are not enough in 2020. The common banner advert has a very low click-through rate. Placing highly, targeted promotional content that equals real-time inquiries ensures that readers get more suitable advertising content.

Native display ad income is expected to make up a huge percentage of total display ad revenue in the future. Native adverts are content-based, so they are more unobtrusive and mingle in seamlessly with the surrounding content. This content has to provide value to a customer and not just be an advert disguised as content.

Create an all-encompassing marketing strategy

A meaningful strategy requires a unified approach. It needs to be discussed by representatives from different departments such as Advertising, marketing, and branding services. Proposals and suggestions should all be taken into consideration in coming up with a successful strategy.

Creating this type of strategy can be tasking if you aren’t already familiar with all the branding and advertising opportunities available to you. Consider hiring a branding agency Dubai to aid in this process.

Brand positioning today requires a different way from traditional methods. It has to encompass far more and relate to customers on many levels. If you want to learn more about how to apply these branding trends to your digital marketing strategy, AdMonks can help you grow your business this year.

2019 trends to follow in advertising- AdMonks

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Best advertising agency UAE

AdMonks-Advertising agency UAE offers the best advertising services in the UAE. Today, in this read we’ll help you with the latest trends in advertisements to help you stand out among the competitors. 

Let’s get started with the topic- 2019 Advertising trends to follow. 

  • The introduction & the rise of AR & VR – this trend is revolutionizing the whole advertising. The usage of AR & VR helps in improving the engagement of users with the help of high-quality, immersive storytelling offers them a unique user shopping experience.
  • AI Artificial Intelligence – Today AI is taking over the world. Like- chatbots, process automation, etc. AIs helps you in- 
    • Improves efficiency
    • Increases productivity
    • 100% customer satisfaction
    • Taking the customer-centric advertising into the next level
  • Content is the king- For nearly all of the advertisers, the content has been the key focus. Content plays a huge role in influencing buyers to buy products. Blogs can be a vital help in influencing people. 
  • Increase in video marketing–  The influence of video incredibly Creates Trust & Awareness for the brand and products at the same time.
    • Video outperforms other types of marketing since it brings more engagements.
    • The highlight in video marketing is that it can convey a huge content in lesser time and are more interesting to customers rather than reading them or picturizing the same large content.
    • Search engines like google index the thumbnail of videos and make it easy to rank top in search results and thereby make SEO stronger.

Where to Create Quality Videos? 

Ad-Monks the leading advertising agencies in the UAE helps you in making highly influencing Videos that suit for you.

  • Influencer Marketing – The Updated and Hybrid marketing tool that maintains the same ideology of celebrity endorsement. But in Influencer Marketing these influencers can be anyone unlike celebrities, can be any personals, anywhere in the World with quality and unique contents in Web and Social media.
    • The influencer market is the exact content driven Marketing Campaign done by Personals who have the ability to influence customers via Social Media or directly through their actions or by events.   
    • This Marketing technique is used by Brands in collaborating with one or more influencer and put together a strategy by research and thereby marketing directly to people following them through Web service or Social Media.
    • The Main advantage of Influencer Marketing is that people talking to people Rather than a Brand talking to people which bring more trust and branding.  
  • Voice search advertising – Voice Assistance have a great impact on Marketing. Internet giants like Google and Amazon have their own Voice search modules like Google Home and Amazon Echo which provide voice assistance for things on the web. Apple Siri and Microsoft Cortana are the other voice assistance which either gives voice to voice reply or voice to search results. Ranking in these Voice searches is a crucial fact for brands to maintain brand value and also help customers to reach for further dealing.
  • Connected TV advertising – Connected TV’s can be a Smart TV or gaming console like Xbox or Playstation plugged to television and have internet access. These can be considered as the main streams for video ads

Need helping hands with the best advertising serves in UAE?

Well, as we mentioned above AdMonks Advertising LLC stands at the top among the other advertising agency UAE. If you need any helping hand with advertising services you can-

  • Contact us here-
    • PH: +971 4 2941920, +971 55 550 7427
  • Mail us to-
    • info@ad-monks.com

Creativity in Advertising – Things to Know About

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AdMonks- branding agency in Dubai

Creativity is a kind of divergent thinking. Creativity relies on unusual and unobvious things. It is said that when it comes to advertising, creative advertising is the most efficient one. If you ask a business professional, the person will surely suggest creative advertising to grab your market. As Stephen Vogel, the CCO at Ogilvy & Mather Germany says, “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with fewer media spending, and builds a fan community…faster.” Creative advertising is found to be more effective in inspiring people.  Researchers have found that creative messages get more attention and positive attitude from people than plain advertisements. Creative advertising has got more popular around the world. The best advertising agency in Dubai is more competitive these days as there is plenty of new team coming up every day. You’ll find creative advertising Dubai in every nook and corner and it is difficult to pick one. If you are looking for the best agency that offers creative advertising agency Dubai, go for one who has the best creative concepts for your market.
A creative agency must understand your market and product thoroughly so as to catch the attention of the right audience. When you start advertising a campaign for your brand, remember one thing- don’t be afraid of change. A change in the way you optimize your brand and product will decide on your longevity in the market. Always choose the best creative advertising agency UAE to stand out from the crowd.

 

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