CategoryDigital marketing

How Digital Marketing Agency Dubai can help you in modern times? Unlike the traditional ways of marketing Digital marketing is the modern trend of marketing for your services or products. As you need to buckle up with the modern trends to grow in this fast growing world. And, that’s when you realize the importance of Digital Marketing Agency Dubai. This category is all about it. Read more.

Key strategies for digital marketing during Covid-19 – AdMonks

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Digital marketing agency in UAE

While no one can predict what the aftermath of the coronavirus will look like, marketers are sure of one thing: digital channels are more important than ever. Online channels are now becoming increasingly important as people continue to isolate themselves and spend more time online. 

AdMonks was in Dubai for a long time trying to build our name and now we have become the most trusted & aspiring digital marketing agency in UAE. We’ve decided to flourish to the market of Dubai.

Today, we see similar trends occurring globally. In these strategic times, what digital marketing strategies should marketers consider when trying to communicate appropriately with their customers?

Responding to customer needs kindly, in a personalized manner, while respecting new personal restrictions and conditions, is important. To allow this sort of personalization – and at scale – marketers need to ensure they use or optimize their use of, various marketing technologies available to them. Apart from that, it is worth reviewing, and implementing the following strategies.

Redefine your business goals

A disruptive marketing landscape requires a thorough re-evaluation of a business’s goals against an organization-supported marketing strategy. Are brand relevance and messaging still relevant? Ask questions like: What do users want now? What do they want to hear? Can your brand fulfill that need now?

Do it, and make a significant contribution to the core of your marketing messaging. If not, does your brand need a redistribution of marketing budgets, but also to drive customers from physical to digital storefronts? The next step is to update your marketing mix and budget allocation. For example, you can take funds from Personal Event Marketing to support it here.

Save outbound messages for critical communications

Before sending the email to your entire mailing list related to the coronavirus, keep in mind that, in an atmosphere of excess message you are communicating with. Ensure the number of your messages using segmentation.

Do you cancel an event, product rollout, or service offer? Do you have critical information or product inventory and delivery times? Of course, the order of a message to the affected users. Otherwise, silence is gold. Pandemic is not a marketing trend, though many companies do. Ensure relevance and value in all communications.

Test-drive your inbound marketing for Covid-19

With the increase in online traffic, are you ready for more users to research your business ahead of time? Or do you come to your website indirectly through SEO and paid search? Remove Essay Hypotheses. Test Drive Inbound Marketing, including websites, chatbots, videos, and brochures for a range of search trips.

Can people easily find your business through search engines? What about a sound search? Does your website content answer current questions? This is a good time to update your website FAQs, especially with the new information related to Covid-19, which also benefits voice search ranking. Use data from web sessions and contact centers to see what users want now.

Come build your empire in the era of digital marketing with AdMonks Dubai. AdMonks is the synonym for the best digital marketing agency in UAE.

Advantages and Benefits Of SEO For Your Website

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SEO service Dubai

If you are a marketer or business owner, you may be told that you should use SEO (Search Engine Optimization) more than once or twice. Because, today, this is an essential part of any successful marketing strategy. But if you’re not familiar with this strategy, you’re not convinced it’s worth your time or money.

Are you looking for the best SEO service in Dubai? AdMonks Dubai offers you the best in class SEO services at affordable prices. We will look at what is SEO in marketing, its role in marketing, and the key benefits it brings to your business.

Do You Know Exactly What SEO is in Marketing?

For beginners, SEO refers to search engine optimization and the process of optimizing a website to support users’ rank in search results when searching for specific words and phrases.

If you’re not sure why this matters, just think about how you commonly find the information you want during your everyday life.

Benefits of Search Engine Optimization (SEO)

Therefore – SEO is a great way to improve your ranking in search engine results.

This can have a huge impact on your company’s most important goals, such as increasing your leads and sales.

If you’re not convinced, keep reading to learn the biggest benefits of optimizing your site for search.

1. SEO targets quality traffic

One of the biggest benefits of SEO is that it is an inbound marketing strategy.

Unlike traditional “outbound” advertising channels that reach customers whether they want to hear from you or not, inbound methods focus on making it easier for your audience to find you when they need information.

Inbound marketing is customer-centric. This includes creating helpful resources and more easily accessing helpful information, rather than interrupting users when they watch TV or listen to the radio.

Then, when customers are willing to spend some time researching your industry or learning more about their options for a particular type of product, they can find your own.

2. You don’t need to pay for ads in SEO

Google’s organic ranking is based on its algorithm determining what results will be the best for any query.

Once you have created a page that the search engine is deemed worthy of directing its users, it means that you can continue to draw traffic to your site for months (or even years) after you publish it.

Of course, investing in researching and writing high-quality content requires an investment. If you decide to hire a digital marketing agency for you then you can choose to make that investment yourself or in the form of cash.

But once you make that initial investment, there’s no cost to continue attracting traffic to your content.

Depending on the nature of the subject, you may need to update the page every few months. If your competitors decide to target the same keyword, you need to add and improve it.

But when it comes, your valuable spot in the search results is free of charge.

This is a significant difference from PPC ads, which include the cost when a user clicks and visits a page.

3. SEO gets more clicks than PPC

Even though PPC ads are above organic rankings, 71.33% of searchers click on an organic result on the first page.

The most reasonable conclusion is that users trust Google’s algorithm but it’s hard to say why. They know which places the advertisers are paying for, and instead choose to visit the pages that the search engine determines the best.

But regardless of the logic behind it, the fact is that most of the clicks for any search go to an organic result.

4. SEO helps PR

While SEO and PR may seem like completely different marketing strategies, you can use them together to maximize the results you see from them.

Getting links from reputable websites is a key component of any SEO strategy. One of the biggest parts of the job of an SEO professional is to know opportunities for placement or coverage on newsletters, industry blogs, and other relevant sites.

Considering a PR strategy revolves around getting prominent publications and influencers to talk about your company, this presents a great opportunity.

When you use link building research to find new ways to get your brand in front of customers, you will be more effective in delivering content to potential users and clients.

5. You can move ahead of the competition

Today, SEO is considered a key component of any marketing strategy. 61% of marketers say that improving their SEO and improving their online presence is a top priority.

With an SEO strategy of your own, you can move forward with them to stay competitive within your industry.

For the people searching for the best SEO service in Dubai, we have AdMonks for you. we assure you the best. You may find a number of companies that can provide SEO services. But, for long term SEO services you need the best center. That’s why we are here. Visit our website and see for yourself on our works and also the clients to which we’ve delivered our services.

Join your hands with the best SEO service in Dubai – AdMonks Dubai. 

Benefits of Using Digital Marketing For Your Business in 2020

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Digital marketing agency in UAE

Over the past decade, digital marketing has seen a large boom, with everyone focusing on marketing their products through digital channels. No matter, whether you are a small business or a big business, digital marketing can help your business grow significantly. Because of its effectiveness, choosing digital marketing for your business can be a valuable way. There are many benefits that digital marketing has to offer. If you are wondering how digital marketing can help your business, Then please get in touch with us AdMonks Advertising LLC – the best Digital Marketing services. We are the top digital marketing agency in UAE.

How Digital Marketing is Beneficial For Small Businesses?

Whenever you start a small business, its first goal is to get customers. To do this, small businesses typically rely on traditional marketing channels such as print ads, newspaper, and magazine ads, which do not work in today’s digitized world. 

According to Statista, the average person spends more than 136 minutes a day on social networking sites. Since most of our customers are available online, don’t target them online through digital media channels. 

Most small businesses think they don’t have the resources to compete online. Many of them cling to traditional channels that are not the right approach. You can even start digital marketing within a small budget.

ADVANTAGES OF DIGITAL MARKETING FOR YOUR BUSINESS

Marketing is an activity that involves trying to convince customers to buy a product or subscribe to a service. Since no business can survive without effective marketing and publicity, marketing is one of the key activities that every business needs to partner with.

Digital marketing is any action taken by any electronic media for the promotion of goods and services. It is primarily an Internet-based activity aimed at selling goods or providing services.

The world is in a digital age, and millions of people are roaming around on digital platforms. Businesses are becoming more aware of this fact and therefore increasing the popularity of these platforms to promote their goods and services. Marketing is about connecting with the right customers at the right time, and if your customers are online, that’s where you should go.

Regardless of your business type, whether it’s an app development company or a service provider, you can still benefit greatly from subscribing to digital marketing services. Their advantages are much greater than traditional marketing channels. Listed below are ten of them:

  • Low cost
  • Huge return on investment
  • Easy to measure
  • Easy to adjust
  • Brand development
  • Easy to share
  • Precise targeting
  • Global
  • Segmentation
  • Greater engagement

Need help in putting together a marketing benefit that meets the trends of the future? Then reach out to AdMonks Advertising LLC to offer you the best digital marketing agency in UAE and let us help you get your business to the forefront of your target market. 

Let’s fight against Coronavirus disease (COVID-19)- Ad-Monks

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Everything about Coronavirus disease (COVID-19)

Ad-Monks being one of the leading digital marketing agency in Dubai publishes many blogs related to new trends & updates in digital marketing.

But, this time we’re here with a new to help people in fighting against the deadly Coronavirus disease (COVID-19) and also we aim in spreading awareness.

We believe that it’s our duty to spread awareness among our readers.

We all are aware that the world is at the threat of Coronavirus disease (COVID-19) people all around the globe are in a sense of terror. But, worrying will not help.

Now, you might be wondering what needs to be done?

Most of us are aware of how this Coronavirus disease (COVID-19) spreads but most of us don’t know how to prevent it or fight it. Well, this post is all about it.

Come, let’s get to know more about it.

Steps that you can take in fighting/preventing Coronavirus disease (COVID-19)-

  • Wash & clean your hands often-
    • Use disinfectant wipes or sanitizer.
    • Wash your hands at least for 20 seconds.
    • Use a hand sanitizer with at least 60% alcohol.
    • Avoid touching your eyes, nose, and mouth with unwashed hands.
  • Avoid close contact with a sick person-
    • Maintain at least a 1 meter, or 3 feet, from other people.
    • Wearing the masks are highly recommended.
  • If you’re a sick person then please remain at home for the safety of other people.
    • Avoid traveling in public transports & going in public places.
  • If possible stay at home & avoid going out to the places where the crowd is high.

Together we can fight this & let’s spread awareness by sharing this read to the max.

For all our readers Ad-Monks- digital marketing agency in Dubai will come with new updates in digital marketing in the coming days.

Till then we request all our readers & residents of UAE to be safe & alert against COVID-19.

For any quires related to COVID-19, the Abu Dhabi Health Services Company (SEHA) has introduced a helpline number- +971563713090 a dedicated WhatsApp number that’ll address all your quires.

You can read more on the same here

Be alert & be safe come join hands in fighting

Coronavirus disease (COVID-19).

Essential things for digital marketing in 2020

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Digital marketing agency in Dubai

Hey folks, as promised earlier, we decided to post our first blog concerning a relevant but trending topic – How to Find the Best digital marketing agency in Dubai?

So, what is the impetus for digital marketing?

Why is everyone looking for a digital marketing agency in Dubai?

Well, the answer can be expressed in one sentence – we live in a digital age. Today everyone owns a website or runs an online business.

If you are a business owner, you know that running an online business is a tough job. As we all know, there is a solution to all problems, but digital marketing is the only way to succeed in online business.

Benefits of using  digital marketing for your business

Over the past decade, digital marketing has seen a huge boom, with everyone concentrating on marketing their products through digital channels.

No matter, whether you are a big business or a small business, digital marketing can help your business grow significantly.

Because of its effectiveness, choosing digital marketing for your business can be a profitable approach. There are many benefits that digital marketing has to offer.

If you’re wondering how digital marketing can help your business, look no further and explore how digital marketing can benefit your business.

Importance of Digital Marketing For Your Business

In today’s competitive era, every business wants to be on top of their competitors and easily reach their customers. This is where digital marketing can change. It is a fact of life that we live in a digital age where everything can be searched on the internet.

According to Adweek, about 81% of consumers research online before making an actual purchase. With so many people searching for their products online, your business needs to be online.

Advantages of Digital Marketing For Your Business

When trying digital marketing for your business you have many benefits. Here are some of the key features:

No Entry Barrier

Most traditional marketing channels come with a heavy price tag. TV ads, billboards and newspaper ads are not cheap and only large businesses can use these marketing channels.

On another hand, digital marketing channels are relatively cheaper than traditional marketing channels that you can use to implement digital marketing for your business.

All these channels come in small, medium and large sizes so that all types of businesses can reach their target audience.

Measurable and Real-time Results

The biggest disadvantage of traditional marketing channels is that they do not offer an effective way to measure their results. There is no way to measure how many people have seen your billboard and purchased your product after viewing your ad.

On another hand, digital marketing channels offer reliable and regular reports to measure your ad campaign results. All reports are given in real-time, and you can start getting results as soon as you run your ad campaign.

Global Customer Reach

Digital marketing gives you a huge customer reach. There are multiple online channels that you can use to advertise your products online. These digital media platforms have multiple targeting options to target your potential audience.

Higher Return on Investment

Digital marketing can give businesses a better return on their marketing investment compared to traditional marketing. You can plan a digital marketing strategy within your budget and reach thousands of customers within minutes.

A well-planned digital marketing campaign can save you a lot of money. This will improve your business profitability. Better profits will allow you to expand within your business boundaries.

Data Collection For Personalization

Digital marketing channels allow you to collect and record data of your targeted audience. Whenever a person purchases through your ad campaign, his data will be captured. We may use this data to create and run personalized ads.

Convenient and Quick

One of the biggest benefits of online marketing is the ability to deliver it. The Internet is accessible from all over the world. You can set up and manage your advertising campaigns at any time. 

Also, it gives your customers comfortable and convenient shopping experience. As a result, it will increase your brand loyalty and make customers want to buy products from you.

Better Customer Relationship

Digital marketing can help your business to create better customer relationships. You can collect email addresses from your customers, which you can use to target more shortly. You can use it to send coupons and offers.

Additionally, you can use social media to connect your customers with your business. This way you can build trust in your target audience.

Why is digital marketing important in 2020?

Marketing is an important part of creating a successful business. It helps you to establish your brand in the market, engage with customers, create brand loyalty, differentiate your business and provide many other benefits.

Digital marketing involves marketing your business through digital technologies, including social media, websites, emails, online advertising, search engines, and mobile phones.

These are quite different from traditional marketing and require the use of certain advanced technologies.

To help you understand the importance of digital marketing, this guide will explain what it means and how it can help your business.

Latest trends involved in digital marketing

  • Predictive marketing
  • Smarter ad bidding
  • Shoppable posts
  • SEO structured data
  • More interactive email experience
  • Multi-channel social messaging and enhanced attribution
  • Templated marketing automation and better integrations
  • More voice search adoption

Need help putting together a marketing strategy that meets future trends? Reach out to AdMonks to offer you the best digital marketing agency in Dubai and help us bring your business to the forefront of your target market.

What Everyone thinks about SMM services with AdMonks

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social media marketing Dubai

Social media marketing, also known as SMM, is one of the key trends in digital marketing strategies used by all social media platforms to market or promote products. In the era of e-marketing, SMM has had its place in other digital marketing systems, which is now popular among the general public. The main goal behind SMM is to create effective and shareable content on social media platforms, ultimately increasing the value and popularity the company or product company has to offer. How to go about it? Maximum Reach can be done with the help of OK, Statuses, Tweets, Feeds, Shares, Video posts and more. At the end of this writing, we will help you find the best social media marketing Dubai.

Benefits of Social Media Marketing

Here we will discuss the major advantages of social media marketing:

Brand Awareness

About 50% of people are aware of social media channels. There are 2.77 billion social media users worldwide. Social media users are increasing day by day.

Every social media channel has a search feature where you can find your target audience and make a connection with them. Demonstrate your business vision and explain the benefits and the purpose of your business

Getting Traffic

Getting traffic through social media channels is not an easy job as we think. You need to be creative and you have to have an innovative idea. Content is a king that helps customers succeed.

Create such valuable content so that people can be inspired to share it. Therefore, make content shareable, including informational, practical and useful information.

Instagram is known today as the Master Social Channel. If you know how to get Instagram Followers, you’ll get engagement and visibility into your business service.

Worldwide Marketing

You and your business can become popular worldwide through social media channels, but for that, you need to choose the right social media channel. We think if you want to market your business globally, you need to choose Facebook and Instagram.

There, Facebook has a feature where you can create a Facebook page for your business identity. You can select a target location and post about your product or service on your Business Facebook page.

So, this is a great opportunity to promote service within the targeted area.

Second, Instagram became a huge network. Most people now use it for their business promotion, but you need to have targeted followers.

SEO (Search Engine Optimization)

Social media marketing can also help increase your SEO of a website. This will not help you directly or indirectly, it is a great factor because you will get a lot of visitors to your site via social media.

Promoting your brand, product or service

Social media channels help you create an identity for your business, product, and brand.

You need to create a trustworthy profile, including your business site link and decent information.

We hope these key ideas help you understand the importance of social media in your life.

Latest trends involved in SMM Service

In 2020, a social media marketing promotion strategy is more important than ever. This is due to the change in the decision-making process of consumers (especially millennials) when buying online.

More and more people make purchasing decisions based on the recommendations of friends on social networks.

The algorithm of social networks is constantly changing. Therefore, it is crucial to know what promotional or engagement activities work and what doesn’t. 

Expertise is required for this. Where can I get the best social media marketing Dubai? As promised at the beginning, we offer you the best – AdMonks. We offer the best in class digital marketing services in and around Dubai.

That being said, we’d like to share Social Media Marketing Trends for 2020 you should watch out for:

Building social media communities

A large part of the meaningful and valuable experience on social media is the way that brands engage with their audience. While sharing posts that you believe your target audience will enjoy is part of maintaining your social media presence, you need to encourage more engagement than simply sharing.

There are many brands that seem to have great social media followers, yet when you take a closer look at individual posts, their engagement levels are almost non-existent. Brands that see more engagement from followers do so by creating communities around their content.

Social media influencers and word-of-mouth marketing

One of the benefits of building social media communities is that they are helping the world-of-the-mouth marketing, another big social media marketing trend of 2020.

Communities allow you to engage with nano-micro influencers who are the spokespersons of your brand. To get them to share honest views and experiences of your services or products.

We all understand that influencers have been around for a while and they have now become an expected part of the social media experience. Brands, including their relatively high-income media value, can offer great benefits, especially now that Instagram usage is growing at a higher rate.

The digital detox

Worldwide, there are now 3.484 billion social media users, an increase of 9% from last year. 45% of the world’s population is on social media. It also indicates that social media adoption actually surpasses previous estimates, suggesting that it will use 2.82 billion social media in 2019.

While this indicates that brands are likely to reach a larger audience than ever before, a new trend is impacting the number of audiences.

The rise of alternative platforms

Facebook, Twitter, and Instagram are the major platforms used by B2B brands, while LinkedIn is also important for B2B companies. However, many users are tired of these core platforms, while brands have to fight harder than ever to get organic reach and engagement.

Although Twitter has seen growth so far this year, its active user numbers have fallen from an all-time high of 2017. Similarly, over the past two years, Facebook users – especially younger users – have seen a big drop, with younger audiences choosing to spend time on other platforms.

Combined with the increasing pay-to-play format of social media channels, this means that brands are not seeing results on these platforms before.

For people looking for the best social media marketing Dubai, we have AdMonks for you. We guarantee you the best. You may find many companies that offer SMM services. But you need a better center for long term SMM services. That’s why we’re here. Visit our website and see for yourself about our work and the clients we serve. Being the best social media marketing in Dubai, we have worked hard to develop the satisfaction of our clients. That’s the secret of our success.

Most Effective Tactics To SEO Services with Admonks

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SEO service Dubai

Hello everyone, Digital marketing is the current trendsetter of this digital generation, which makes sense when you know in more detail. Okay, so we’ve seen the various major trends underlying digital marketing. In this blog post, we are trying to share a basic idea about search engine optimization or popular SEO. Also, we will find the best SEO service Dubai to grow your online business.

What is SEO?

Search Engine Optimization (SEO) is a method of obtaining targeted traffic from a search engine’s organic ranking to a website. Common tasks related to SEO include creating high-quality content, optimizing content for specific keywords, and building backlinks.

Characteristics of Good SEO

What many businesses don’t realize is that not all SEOs are created equal. To get the best results from your internet marketing efforts, it is important to be an informed customer. Here is a list of characteristics of good SEO to help you evaluate a service you may be considering:

  • Keyword Phrases

Keyword phrases enable you to integrate language into the content that your target audience is using to search your products or services online. You must add this element to your website to enable search engines to identify your site for a given match.

  • Copywriting

Copywriting is the art of creating marketing content. But your website needs a compelling copy that forces people to act. Your content wants to meet the needs of search engines so that you can get visibility with your target audience for higher ranking.

  • External Linking

External links serve as a referral or recommendation for your website. Because search engines want people to produce quality results, they evaluate the number and quality of websites that link to you as a way to determine the value of the content you provide.

  • Title Tags

Title tags are a chance to know the theme of each page on your site. By placing a narrow focus on each page of your site and listing it with descriptive title tags, it helps search engines understand what your website is all about.

  • Header Tags

Header tags help search engines evaluate important content or information on your site.

  • Internal Linking

Internal links (links between pages on your website) help search engines to crawl your site more easily.

  • URLs

URLs on a website can get messy quickly. It is necessary to clearly define an authentication URL for your website and place 301 redirects when wanted. Additionally, important URLs for each page can serve as another method for search engines to determine what each page on your site is about.

  • Sitemaps

A sitemap is a map of your website. It allows people and search engines to easily navigate your site to get information faster.

  • Meta Descriptions

The meta description does not technically have any SEO value. But they also influence the results you can achieve with SEO. Meta descriptions are a short description of a webpage entered for each listing in the search results.

Ignore your meta descriptions and you may miss the opportunity to convince people to click on your listing. The ultimate goal of SEO is to get more clients.

  • Analytics

Analytics helps you understand how your website works and make changes to improve performance as needed. A good SEO company will not throw numbers against you, they will discuss your analytics every month so you can understand what those numbers mean.

Many other small things go into quality SEO, but these are the essentials that every website wants to get started with a fixed foundation.

If you have questions about SEO or would like to learn how to customize a strategy to meet your unique online marketing goals, AdMonks LLC is the best SEO service Dubai.

Latest trends involved in SEO service

  • Provide relevant data which your audience wants

According to recent Google algorithm updates, it has been found that keyword usage or secularism in content does not provide good conversion and ranking. At present, it has been noted that the search engine giant is trying to deliver the right message to the right audience.

  • Mobile indexing at a high level of SEO trend

Starting in 2018, the mobile-first index is flagged, where websites and their mobile versions are welcomed together. Being rich with high-quality content, AMP version compatibility is essential for any website to survive in this competitive era and take on its competitors.

  • The loading speed of the pages

The first experience is the last. So instead of hampering the mindset of customers at the slowest loading speed of your website, try to optimize your website speed, site performance, etc.

Examine and resolve factors such as first content paint (FCP), first input delay (FID) and speed. The index that improves the page loading speed, the first CPU idle, the interactive time, and the calculated input latency to produce the best results.

  • Include video content for better encouraging conversion

One of the best SEO trends of 2020 is to incorporate video content into your strategy. Video marketing has the power to keep up with the content your customers display.

Great video content includes a storyline of events and situations that you can link to your audience.

  • Welcome the dawn of Voice Search Strategy

Voice Search is the latest entry in SEO trends, with an emphasis on artificial intelligence and chatbots in the main domain.

The user experience is embodied in such communication tools by incorporating real-life examples of voice searches, such as Google Home, Amazon Alexa, Cortana, Siri, and Google Assistant.

  • Rich content for the snippet

If you want your content to come in the first place, you need to take note of some points. This is only possible if you set a specific pattern that the search engine follows:

  •  Monitor the relevance of the headline to match the content and SEO title
  •  Set structure data with the right criteria
  •  Keep updated about the latest Google updates
  •  Use of proper keywords
  •  Good meta description
  •  Include your brand in the SEO title
  •  Follow the search engines guidelines

After these tips. You can follow the structured markup, the criteria that Google and other search engines look for on any website.

Why AdMonks?

AdMonks, as we mentioned above AdMonk LLC, the leading SEO service Dubai. We at AdMonks always believe in delivering the best SEO Services. We are now also reputed for delivering services like the Best SEO service Dubai.

Ideas To Spark Your Branding Strategies in 2020 – AdMonks

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Branding agency Dubai

Branding strategies are being approached differently in 2020. Strong competition and constant technological discovery have changed the concept of branding forever. Today, it reaches very beyond mere visual differentiation. AdMonks Advertising LLC – Leading branding agency Dubai

It encompasses a whole new set of elements – social consciousness, authentic customer relationships, and community-centered communication. Building and developing your brand includes understanding and executing new branding strategies.

Don’t hold time to read this? But still, need to implement the most advanced branding strategies into your marketing efforts? Consider working with a branding agency Dubai. Feel free to contact us for a free consultation to see if working with a company is the best route for you.

Top Branding Strategies for Your Business

Personalize your brand

Customers related to people, not products. If they can relate to your brand in a more personalized way, they are more likely to trust it. You need to build genuine relationships with customers rather than just trying to sell to them.  They are looking for a personalized experience.

Use chatbots and other immersive technology

The latest technologies, like chatbots, are transforming the way companies interact with customers and create new branding trends that appear on the horizon.

However, chatbots are no longer considered a new trend in the marketing industry. This tool has proven itself to be vital for every brand. This new wave in AI is helping brands to be more interactive when it comes to engaging customers.

It has also paved the way for conversational marketing that allows the brand to guide users in their buyer journey at all times.

Pay attention to online communities

One of the growing branding trends in online branded communities. These forums provide a platform where customers can talk about brand-related matters and provide advice and tips.

This allows brands to talk about products and understand customers’ needs without trying to sell.

Increase brand loyalty with creative customer experiences

Here’s what one of the customer service managers has to say about the creative way in which customers can communicate with the company, Our consumers can contact us 24 hours a day. They can track their orders online and can even interact directly with writers.

We also have an integrated messaging system where they can upload instructions and post further information.

 Have a social conscience

Some branding strategies are rather temporal and become abandoned as fast as they appeared. However, social conscience is something that is of permanent importance. Today customers want to understand that companies care about the same causes they do.

They want companies to care about the environment and be more intentional about inclusion, diversity, and opportunity. Modern brands need to prove that they care about people as much as profits to improve trust and loyalty.

Millennials believe multinationals have the ability to alleviate some of society’s biggest problems and want them to do more.

Think about mobile-first

In 2020, even more, importance will be placed on increasing mobile user interaction. This has already been the strategy for quite some time, and those who don’t embrace will not be aggressive.

There’s a high possibility that your emails are being read on mobile if the content is not a custom-fit, you will lose out. CTA buttons, for example, need to be big enough to click but not so big that they take up the whole screen.

Use Influencer marketing

Influencer marketing has been popular for some time, and this strategy shows no signs of abating. As much as half the population appears to depend on suggestions from influencers when making purchases.

Companies flocked to influencers in 2019 to help sell their products, and this practice remains the top one among branding strategies in 2020.

Go for native display advertising

Display adverts are not enough in 2020. The common banner advert has a very low click-through rate. Placing highly, targeted promotional content that equals real-time inquiries ensures that readers get more suitable advertising content.

Native display ad income is expected to make up a huge percentage of total display ad revenue in the future. Native adverts are content-based, so they are more unobtrusive and mingle in seamlessly with the surrounding content. This content has to provide value to a customer and not just be an advert disguised as content.

Create an all-encompassing marketing strategy

A meaningful strategy requires a unified approach. It needs to be discussed by representatives from different departments such as Advertising, marketing, and branding services. Proposals and suggestions should all be taken into consideration in coming up with a successful strategy.

Creating this type of strategy can be tasking if you aren’t already familiar with all the branding and advertising opportunities available to you. Consider hiring a branding agency Dubai to aid in this process.

Brand positioning today requires a different way from traditional methods. It has to encompass far more and relate to customers on many levels. If you want to learn more about how to apply these branding trends to your digital marketing strategy, AdMonks can help you grow your business this year.

Resources that help you with digital marketing strategies in 2020

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Digital marketing agency in Dubai

The digital marketing landscape is constantly changing. To help you stay ahead of the curve, below we outline the 10 best digital marketing trends 2020 which followed by the leading digital marketing agency in Dubai – Admonks UAE.

If you are out-of-date with your digital marketing trends, you are limiting your brand in both reach and repetition. You may be blissfully unaware of new marketing trends, but your target customers – and your competitors – are not. That’s why we curated the list of digital marketing trends below for you.

In 2020, we will see new marketing trends alongside some older, ongoing trends that are still effective:

Chatbots:- personal assistance without the personnel; 2020 tech breathes new “life” into chatbots, making them more convincing – and popular – than years past.

Voice searches:- as more people use digital assistants like Alexa or Siri, SEO leans further towards voice searches, with keywords based on how people talk, not type.

Video marketing:- with hosting videos becoming easier and easier, each year sees more successful and ambitious branded videos online (including vlogs, #9 below).

With those existing trends in mind, and if you are looking for the best digital marketing agency in Dubai, AdMonks – offer you the best Digital Marketing Services,  

here are the new digital marketing trends in 2020.

Micro-influencers

Influencer marketing has been a digital marketing trend for a few years now. It’s been so successful, though, that big-time influencers are now calling the shots.

It is not enough to send them a free sample in hopes they will review it there are payment tables and pricing lists. Social media “influence” is now a commodity and an expensive one at that.

Rather than competing with global enterprises for the top tier influencers, small and medium-sized businesses are opting instead to work with small and medium-sized influencers.

Shoppable posts

For the longest time, businesses were wondering how to get their social media followers to visit their online stores. Now, they no longer need to.

Social commerce refers to buying products directly through social media posts or ads-you don’t need to leave the site or app.

These shoppable social media posts are not exactly new per se, but since Instagram Checkout launched in 2019, they are rapidly getting more and more attention.

And why not..? Shoppable social media posts just make sense. At least 54% of people on social media use it to research product purchases. The goal is to create fewer steps for your shoppers, not more, so selling directly on social media decreases the chances of sales abandonment.

Direct messaging

In a bid to get more personal with customers, brands are taking the conversation to DMs. As a means of streamlining customer service and assisting in sales, direct messaging is becoming one of the hottest digital marketing trends of 2020.

Through messaging apps like WhatsApp, Viber, and Facebook Messenger, or through private messages on social media like Instagram or Twitter, brands are building stronger connections with their customers.

These forums offer the convenience of text with the immediacy of a phone conversation, all in an environment the user is already familiar with from talking with friends.

Polished & interactive emails

Email still remains just as viable as ever-the ROI of email marketing as of February 2019 was 3,200%. However, other experts notice that the numbers are slowing or stagnating. Rather than abandoning this fruitful channel, digital marketers are reviving it with a new coat of paint.

Lately, we are seeing a swift decline in plain-text emails and newsletters. In their place are gorgeous, pixel-perfect emails that look ripped from a web designer’s portfolio.

Email marketing now and through 2020 utilizes emails that look and function like web pages-including clickable buttons and other interactions.

Alternative and niche social media channels

Despite optimism over Facebook’s most recent earnings, the continual declines of both user growth and public opinion have shaken confidence in the platform’s dominance. Likewise, Twitter is seeing a similar plateau in growth, leading to a shift in power.

To be clear, both Twitter and Facebook will remain useful marketing tools throughout 2020 and beyond. But the exodus has already started.

Alternative social media channels are already seeing new interest and promising growth levels. If you can start developing your presence on these “secondary” sites now, it’s likely to pay off in a few years after they continue to rise.

Sentiment analysis

Most of human communication is trying to figure out what the heck each other is thinking. And while hundreds of thousands of years of biological advancement have not aided us much in understanding each other, after just a few years of machine-learning technology and we’re already making progress.

Sentiment analysis, or social listening, is the practice of analyzing the reactions of users and customers to a service or product, typically on social media or other places online. Online reviews and posts aren’t always a black-and-white “I like/dislike this.” There’s a big gray area with varying degrees in between.

Maybe a user likes the product on a whole but one particular feature gets in the way. Maybe the product is fine just not what they were expecting.

Programmatic advertising

Just like with sentiment analysis, don’t send a human to do a robot’s job. AI and machine-learning algorithms are designed to make your work easier, and that includes optimizing your online advertising campaigns.

Ad placement, media buying, performance tracking, and customer targeting can all be handled by software. Not only do the results tend to be better, but “outsourcing” these tasks to a bot also frees up time in your schedule to handle more important tasks. It’s automation at its best.

Software like the Adobe Marketing Cloud or SmartyAds navigates the landscape of online advertising for you. Real-time bidding can be stressful and time-consuming, just like finding the right avenues to advertise on.

Handing off these tasks to an automated system can be best for both you and your business.

Optimizing for featured snippets

One of the reasons digital marketing trends change so rapidly is because the platforms they depend on change rapidly. Just look at Google, which updates its search algorithm thousands of times a year

But as search engines evolve and become smarter, marketers need to adjust. More and more search queries have featured snippets, which enjoy a lot of real estate on the first page and get a lot more clicks than the other search results.

That’s why it’s crucial to keep them in mind when creating digital marketing content and optimize each piece of content for featured snippets, using clear and well-structured content.

Vlogging

With the ongoing success of YouTube, Instagram Stories and Snapchat, video blogs are more popular than ever. As opposed to other video types like explainer videos or short films, vlogs are more personal and direct.

Vloggers speak directly to the viewer (PewDiePie style), creating a more personal and direct connection-obviously a great boon to marketers trying to forge stronger relationships with their customers.

Talking to Gen Z on their own terms

Last but not least, marketers in 2020 are welcoming the latest consumer group, Generation Z. Those born just after the turn of the century are now turning 18 and entering the workforce en masse. Some sources even claim Generation Z will make up 40% of all consumers in 2020.

Among other things, marketing to Gen Z means a sharp turn in how you stylize your content. The youngest market is also the quirkiest, with tastes that may seem weird if you’re used to marketing to Boomers or Generation X.

If Gen Z is one of your top markets, here’s a quick list of their general values to keep in mind:

  • Authenticity:- having grown up online in the era of misinformation, Gen Z is very sensitive to authenticity and can smell phonies a mile away-avoid overly promotional approaches and opt for transparency instead.
  • Privacy:- Concerns about privacy rank highly among Gen Z, so respecting their data will earn you more than using it against them.
  • Diversity:- the most diverse generation yet appreciates that diversity reflected in the videos and images they see online.
  • Sense of humor:- Gen Z humor has been described as “absurdist” and other less-polite euphemisms, so if you personally don’t get it, hire someone who does.

Ready for digital marketing in 2020..?

The upcoming 2020 digital marketing trends are, paradoxically, both more human and more mechanical. It seems the general pull of digital marketing goes in the direction of more personal relationships with more targeted niches, but the means of making those connections rely on automation and new technology.

The heart of digital marketing remains the same-getting people what they want, when and where they want it-and 2020 technology is just opening new doors to get there. 

If you are a company who follows all these trends then you don’t have to worry about it. But if you are not, you are already late.  So before getting too late, contact us, Admonks UAE, the finest digital marketing agency in Dubai. Visit our website for more.

Top Social Media Marketing Future Trends in 2020

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Social media marketing Dubai

Social media has now become synonymous with digital marketing, going hand-in-hand with the most if not all digital campaigns. However, social media is far from static and what working into a few months ago may not get you the same good results now. and if you are looking for better SMM Services. we – Admonks LLC – Leading Social media marketing Dubai

Habits change, platform evolves, and new platforms come into existence. All of this influences how people use and react to social media marketing, as well as how marketers are able to reach their audiences.

It’s more important than ever before for marketers to understand and stay ahead of the curve when it comes to social media.

Doing so ensures you have the right tools at your disposal, an up-to-date strategy, and the required skills to make the most of social media.

And therefore, it will be interesting to make a list of top social media marketing trends to watch in 2019 and beyond.

Being the company that always try to implement the latest trends of Social media marketing in Dubai, these are some of the trends that we use for the best result.

The digital detox

There are now 3.484 billion social media users across the globe, which is 9% increases compared to last year. This equates to 45% of the world’s population is on social media. It also means the social media adoption is actually beaten the previous estimate, which is suggested that an estimated 2.82 billion would be using social media in 2019.

While this suggests that brands have the opportunity to reach larger audiences than ever before, a new trend is affecting that audience base.

More people are now choosing to “detox” from social media, deleting apps and profiles in order to step away from it. This is more than just the usual changes we see in terms of people choosing to use one platform less in favor of another such as Facebook seeing users decline but Instagram attracting more this trend is seeing people take a permanent or temporary break from all social media.

Building social media communities

A big part of meaningful and valuable experiences on social media is the way that brands engage with their audience. By sharing posts to targeted audience, you are doing your social media presence.

You also need to encourage and cultivate interactions that are more than a simple like or share.

There are a lot of brands out there who seemingly have large social media followings and yet, when you look more closely at individual posts, their engagement level is almost non-existent.

Those brands that are seeing more engagement from their followers are doing so by building a community around their content.

Social media influencers and word-of-mouth marketing

One benefit of building social media communities is the fact that help with word of mouth marketing, which is another big social media marketing trends for 2020.

Communities allow you to engage with a nano or micro-influencers who are already advocates of your brand in order to get them to share honest experiences and views of your services or products.

We all know that influencers have been around for a while and they have now become an expected part of the social media experience. They can offer great benefits for brands, including relatively high-earned-media values, especially now that Instagram usages are continuing to grow at an elevated rate.

For a better Social Media Marketing Services we, Admonks- The Leading Social media marketing UAE offer you the best SMM services. 

The rise of alternative platforms

Facebook, Instagram, and Twitter tend to be the core platforms used by B2C brands, with LinkedIn also being vital for B2B companies. However, These many users are growing fatigued with these core platforms while brands have to fight harder than ever before to achieve a good level of organic reach and engagement. 

While Twitter has seen growth so far this year, its active user numbers have declined from it is s all-time 2017 high. Similarly, Facebook has seen a huge drop in users, especially younger users over the last two years, and with younger audiences spend time on other platforms.

Combined with the increased pay to play format of social media channels, this means that brands aren’t seeing the results on these platforms that they previously did.

Social media as customer service

Customer service is always going to be a vital aspect of providing a good customer experience, but in the digital age, the customer service you offer is a lot more visible to everyone online.

As well as online customer reviews, customer complaints and issues are easier to find than ever before due to the fact that a lot of them are shared on social media.

Over a quarter (28%) of consumers have used social media to communicate with a company in the last year, a trend that is likely to increase due to the fact that more than 30% said it is a convenient contact method and around 23% believe it’s a good way to get 24-hour services.

Telling Stories on social

Since the launch of Snapchat, other social media platforms have rushed to add the Stories format to their offering. The result has been huge growth in the usage of this format for Instagram in particular, which as of January 2019, boasts 500 million daily active Stories users across the globe.

Stories offer a different experience to feed based sharing due to the fact that they are visual and designed to be both created and consumed at the moment, rather than shared to a feed that will remain visible.

There is a lot of room for experimentation, tongue in cheek posts and fun, which makes Stories highly engaging, and it is one of the likely reasons as to why Stories had a growth rate that was 15x the rate of Feeds in 2017.

Come join your hands with Admonks – The leading Social media marketing Dubai for a better experience in the Social media marketing UAE.

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